Vending opportunity was beyond the electricity industry

Electronic commerce development of 20 years, entity shop become more and more difficult, have to exclamation 'difficult'. However, the vending machine doesn't seem to have any influence, but its business is getting better and better. The following advantages can be specified. 1. Convenience and timeliness of electricity can't do it. The vending machine closer to consumers. You can see on the spot goods, payment immediately after received. Much better than pure electricity network operators store shopping experience. In addition, according to international experience, when a country's per capita GDP reached around $10000, is the point of the outbreak of the vending machine industry. At present, China has more than 40 cities to achieve the economic level, involving more than 400 million consumers, especially closer to the consumer market of daily life convenient retail channel is against electronic commerce, the future will develop. 2. The vending machine electronic commerce from online to offline. Offline mobile payment will keep each customer's trading information in detail, including the user ID, location, scene, records of consumption, consumption preference, etc. To analysis the consumption data attributes in the background, and according to the data optimized offline vending machine commodity categories, realizing accurate coverage, thus enhances the conversion and sales. Can the organic combination of online and offline. For example, can hold online activities, let customers offline to the vending machine to collect or buy a particular commodity. E-commerce has offline options, improving the overall shopping experience, offline can be a powerful supplement of online. 3. Offline traffic, electricity giant has housed no retail. In addition to the convenience and timeliness, vending machines and many other advantages. The coverage of accurate, be overwritten relatively fixed group consumption. Most of the vending machine is located in the consumer daily life radius, decorate in the office, community, and other fixed population scenario. According to the group of living habits, flexible deployment of core category, satisfy consumer cyclical consumer demand. High consumption of high frequency repo rate, the vending machine coverage of average consumption per week 3 - consumers 4 times. From order to the customer: in before popularization of mobile payment, no offline consumption data with consumers, don't know who the user is, also don't know their consumption preference, to the depth of the user operation, improve the conversion rate is extremely difficult. With the popularization of mobile payment, offline consumption from order to get customers. Businesses through offline mobile payments for a user ID and location information. Future consumers' online consumption record all open form after the big data, a single user portrait is rich enough. Through large data analysis, we can greatly improve the users' online consumption conversion, data is very valuable in the future. Offline traffic input, high-frequency trading, fixed requirements, the characteristics of big data, closer to the user, it is most in need of electronic commerce. Online channels of fusion, the future will produce more value, so we saw electricity giant into unmanned sales of grand scene.