Vending machines will become the next outlet

Based on the research of the global retail market, vending machines found that when the per capita GDP reaches 10,000 US dollars, consumer demand for vending machines will usher in an explosion. As of 2015, the area covered by the country's 390 million people has reached this level, and the development of the vending machine channel lags behind the overall retail environment, and there is a huge market vacancy. In the next five years, China's vending machine channel will usher in a spurt of growth and become a major emerging channel for FMCG retail. The starting point of China's vending machine channel can be traced back to 1994, when Suntory of Japan took the lead in introducing vending machines to China. Two years later, the two major American Coke companies also participated in the construction of vending machine channels and introduced hundreds of equipment to China. At that time, vending machines only supported the sale of low-temperature beverages. Around 2000, the vending machine channel entered a period of exploration and market introduction. The failure rate of machines has been significantly reduced, and vending machine manufacturers have begun to explore new payment methods. After more than ten years of exploration and imitation, by 2013, the vending machine channel showed explosive development. The independent Ru0026D and innovation system of domestic vending machines has gradually formed. In 2013, vending machines introduced mobile payment technology. In 2015, the vending machine channel opened the Internet + era. Nowadays, vending machines cover a wide range of commodities. Whether beverages, snacks, personal care products, or fresh fruits, they can all be sold through vending machines. A vending machine covers an area of u200bu200bonly 1-5 square meters. Compared with retail stores, vending machines require very little manpower and can provide uninterrupted service around the clock. In 2015, the number of vending machines in the country was about 150,000, which has doubled by 15 times in five years. In the United States, the ratio of the number of vending machines to convenience stores is 30:1. It is predicted that the scale of convenience stores in China will reach 46,000 in 2020. If the development of vending machines reaches the US level, the total number of vending machines in the country will be close to 1.38 million by then. The amount of equipment put into vending machines (10,000 units) In the past five years, the average annual sales growth rate of vending machine channels has exceeded 100%. The monthly average output of vending machines has gradually increased with the rise of the economy and living standards. It is estimated that by 2020, the monthly sales of a vending machine will reach 6,000 yuan, and the annual sales of vending machine channels will be close to 100 billion. . In terms of geographical distribution, vending machines are currently mainly concentrated in coastal areas. The Yangtze River Delta and the Pearl River Delta are currently the regions with the most extensive penetration of vending machines and the most mature market development. About 60% of the equipment is laid in these regions. The number of vending machines in the Bohai Rim has also gradually increased. Distribution of vending machine sales across the country. Vending machines believe that in the next five years, the huge increase in vending machine channels will mainly come from the following five aspects: 1. Broadening categories and paying attention to health are the general trend of the global vending machine industry 2. China’s smart Internet vending machines and mobile payment technology are among the best in the world. 3. Brand-specific vending machines have become a new market direction. 4. Vending machines will become the brand’s new product promotion channel and marketing medium. 5. Expand to more regions and places, automatically Vending machines connect the ubiquitous vending machine channels to e-commerce through smart devices on the one hand, save space and labor costs on the other hand, and take the lead in the development of the current retail industry. The vending machine channel will gradually become an emerging growth driver in the sluggish Chinese retail market. With high-speed performance growth and unlimited growth potential, vending machines have been valued by more and more brands. Only those brands who fully understand the characteristics of the vending machine channel, grasp the development trend of the channel, and keep an open mind to follow the trend, can take advantage of the vending machine to help business growth.