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Vending machines: Vending machines are getting closer and closer to people

Vending machines: It is almost commonplace in the industry to compare convenience stores with vending machines, but judging from past performance, this comparison is somewhat reluctant. In the past, the most suitable category to meet immediate needs was beverages. However, as people's income levels increase, coupled with the changes in the consumption concept of the new generation of consumers, people's immediate needs may be more than just drinks. The business of the beverage machine is stable and risk-free, which in turn limits the imagination of the industry's scenes, and the richness of the categories is not complete, and the scenes covered are too limited. Some people may even question whether such a business is established. Vending machine    Looking at it now, although the business of unmanned shelves has not been established, from another angle, it has given the vending machine a good inspiration. When people's demand for instant consumption is getting higher and higher, can vending machines get closer and closer to people? So in the past year, we have seen more and more office scenes appearing in vending machines . In this scenario, the traditional beverage machine is actually not a very good solution. It is temporarily difficult to organically combine the spring machine and the crawler machine in the category coverage. The inability to cover the category perfectly is one aspect, and the floor space is another. On the one hand, many companies later applied machine vision technology to produce visual cabinets, which seemed to naturally adapt to this scenario.   Getting closer to people is one of the logics, and whether hot spots can be formed spontaneously is another logic. Observing the traditional market, we will find such an interesting phenomenon. In the beginning, the location of shops was to live next to people. Where there are more people, the business will be better, and the corresponding rent will be higher. However, in recent years, there has been a play that does not follow the routine. Many online celebrity shops often choose addresses that are not crowded. In the past, addresses were strongly related to the flow of people. Nowadays, information and traffic have become more and more closely related. Whether it can capture people's attention and attract more consumers is becoming more and more important.   So you will find that at the Tmall Golden Makeup Awards, Tmall also started a jewelry machine. The news that pops up from time to time can also be seen, many gift box machines have also begun to appear frequently in major shopping malls, with blessed bag-like merchandise settings. When people buy a merchandise, they may also be able to buy a surprise. No? For the new generation of consumers, obtaining material satisfaction has become increasingly sparse and commonplace, while mental stimulation has begun to become scarce.   Of course, these may be considered marketing gimmicks, and innovation at the machine level is the bottom logic. There are icy machines on the market, but if you make a product with a temperature, the outstanding effect will naturally come out. Just like some time ago, Ganlai Technology released a retail robot, which is said to be capable of voice interaction, which belongs to the category of service robots by category. It is reported that the design of this machine has a rococo figure, and it is very good in terms of industrial design and appearance. When such a product comes out, the effect of the Internet celebrity shop will actually come out.  In the industry, everyone is claiming the full category, but in fact, there are almost no machines that can achieve the full category. This involves the problem of the shipping structure of the cargo lane of the vending machine. Previously, snake-shaped cargo lanes and spring machines were mostly used in beverage machines, while crawlers could not solve the problem of product standing. Therefore, the whole category of things has become an ancient difficulty. The whole question. In this regard, Ganlai’s machine abandons the previous route, and uses a robotic gripper. While flexible picking, it also solves the problem of the inability of the crawler machine to stand in the past. The aforementioned traditional vending machine cannot be used in all categories. The problem of coverage is solved.   Consumers in the new era are no longer only concerned about commodity prices, but a series of personalized and high-quality products. At the same time, their willingness to share and socialize has become stronger. The business of vending machines has been around for a hundred years, but drastic changes may be happening now. Under the wave of smart and retail transformation, vending machines still seem to be a good business. Perhaps every person 'owns' a few vending machines. It is difficult for the scene to appear on the soil of China for the time being, but a smart robot can serve several consumers, and it becomes expectable.

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