Vending machines that 'lay down and make money' are a nuisance to the competition in physical stores.

The opponent of the physical store? At present, China has about 190,000 vending machines. It is estimated that by 2022, the total number of vending machines in the country will be close to 1.5 million, an increase of nearly 8 times over 2016. The biggest concern for physical stores should be that vending machines can reach a wide range of consumer groups in close proximity. The consumer population of vending machines is showing an expanding trend. At present, the main consumer groups of vending machines have covered 18-45 years old. The post-80s and post-90s have become the group with the highest acceptance of vending machines, and vending machines appear most often. It is also the scene of crowded shopping malls and office buildings in this part of the population. As a result, it is inevitable to carve up physical stores and grab the flow of people. A partner in a physical store? Of course, vending machines can not only compete with traditional formats to compete for the market, but also help physical stores increase sales, reduce rent and labor costs, and achieve a win-win cooperation. For example, Laile Smart's 'Sony Music Enthusiast' headset type vending machines, and Tiantian Orchard fresh food vending machines. When vending machines cooperate with physical stores, it can be regarded as a kind of sharing economy. It has the advantages of saving manpower and facilitating transactions without being restricted by time and location. However, this kind of sharing economy gameplay also requires cost control and technical support. Each vending machine can become a miniature 'chain store' to solve the problems of fast and low-cost store opening and sales increase, and it is also a way to replicate and promote brands and products. However, self-service vending machines that seem to be able to 'lay down and make money' also have many costs. Machine costs, rental costs, and daily operating costs cannot be underestimated. Equipment depreciation, warehousing, logistics, and maintenance costs are even more important, and they must generate sufficient benefits. , The scale effect is very important. Therefore, it is possible to cooperate with professional vending machine operators with mature qualifications, such as Rulaile Smart, etc., fixed-point replenishment of vending machines, cloud platform monitoring and replenishment, and monitoring of the data of each machine through the mobile phone can give powerful results. Technical Support. Nowadays, new retail has become the latest big vent. Among various entry points, new species, convenience stores, and vending machines are the biggest highlights, and characteristic vending machines are the biggest challenge. The future business of vending machines continues to grow. Now in addition to the stand-alone version, it can also be equipped with different functional devices to achieve a combined service format, such as a combination of equipment with beverages, fruits, and daily groceries, or even a combination of audio-visual entertainment and advertising media. In the future,'vending machines + 'The business form will also continue to increase.