Vending machines help e-commerce entities to achieve a win-win situation for new retail

Customer consumption is mainly divided into two channels: online and offline. Online e-commerce represented by Tmall, Taobao, and JD. Realize the business process of business activities through the network platform. Customers can make online shopping through the Internet and use Alipay and banks. Payment methods such as cards. Offline is the existence of physical stores such as supermarkets and convenience stores for people to shop and consume. The emergence of e-commerce has caused a certain impact on physical stores. It has broken the time and space constraints of people when shopping, opened up products in various regions, reduced intermediate links, and greatly improved shopping efficiency. However, the problem with e-commerce from the beginning is that it can only display products through pictures, videos and text content on web pages. The shopping experience is far less than the richness brought by offline physical stores. It is limited in actual experience and use, and product descriptions. There may be a big error in the actual object, and the authenticity is to be referred to. What are the advantages of the emergence of vending machines when the two major forces divide the retail market? Is it doing wasteful work or is it able to carry out disruptive reforms to the current retail format? This seems a bit exaggerated. The vending machine is only a simple smart self-service retail device, but it is the real manifestation of new retail entering the market. New retail core: Combine online services and offline experience with modern logistics, and upgrade the production, circulation and consumption processes of commodities. The emergence of new retail has allowed e-commerce and physical retail stores to break the bottleneck of development, and is expected to optimize and upgrade the two in the commercial dimension. The new retail concept, which is well implemented by smart terminal devices such as vending machines, has basically perfected the shortcomings of e-commerce and physical retail stores. The main feature of vending machines is long service time. 24-hour uninterrupted work allows customers to consume at any time. Physical retail stores need to complete this task with high labor costs. The merchandise of the vending machine is better than the e-commerce platform in display, and can be directly inspected without any error in description. The emergence of mobile payment has created a natural advantage for the development of vending machines, making vending machines no longer restricted by payment conditions, and fast and timely has become synonymous with vending machines. In order to improve the service efficiency of vending machines, the use of Internet technology is essential. Through the establishment of a cloud management platform for vending machines, real-time control of goods and rapid turnover of sales are realized, which is convenient for merchants to make reasonable adjustments to the positions and commodities of vending machines, which can increase revenue and provide customers with More thoughtful service, 'things are what you need' is the purpose of the cloud management platform. The addition of the Internet not only makes the management of vending machines more efficient, but also allows customers to obtain multi-channel product information. They can comment on consumer products and view other people's comments, so that a more realistic product experience is in front of them. Customer feedback is convenient for merchants to further optimize the vending machine and realize a benign interaction between the two. Vending machines have become a shortcut for new retail to enter the market due to their low cost, low difficulty, and mature technology. For e-commerce and physical retail stores, new retail is not to seize the market, but to achieve the retail industry. A win-win situation. The above information is provided by the beverage vending machine. Please mark the reprint. Previous post: Anime-themed vending machines appeared in Japan. Fans spontaneous maintenance and cleaning