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Vending machines become the future development trend? The following content is to understand the relevant knowledge about vending machines, if you are interested, you can learn it with the editor. With the rise of the Internet and consumers’ increasing demand for shopping convenience, China’s retail landscape is undergoing profound changes. For FMCG, in addition to boutique supermarkets and convenience stores, vending machines are opening another window for enterprises with their convenience and 24-hour service. In the next five years, the domestic vending machine channel will become a major emerging market for FMCG retail. Rapid development: After 2020, the market size will be close to 100 billion The starting point of China's vending machine channel can be traced back to 1994. Japan's Suntory interest rate first introduced vending machines to China. Around 2000, the vending machine channel entered a period of exploration and market introduction. After more than ten years of exploration and imitation, by 2013, the vending machine channel showed an explosive development. The independent Ru0026D and innovation system of domestic vending machines has gradually formed. In 2013, vending machines introduced mobile payment technology. In 2015, the vending machine channel opened the Internet + era. As of 2015, the number of vending machines nationwide was about 150,000, which has increased 15 times in five years. In the past five years, the average annual sales growth rate of the vending machine channel has exceeded 100%. The average monthly yield of vending machines has gradually increased with the rise of the economy and living standards. It is estimated that by 2020, the monthly sales of a vending machine will reach 6,000 yuan, and the annual sales of the vending machine channel will be close to 100 billion. In terms of geographical distribution, vending machines are currently mainly concentrated in coastal areas. The Yangtze River Delta region and the Pearl River Delta region are currently the regions with the most extensive penetration of vending machines and the most mature market development. About 60% of the equipment is laid in these regions. The number of vending machines in the Bohai Rim has also gradually increased. Beverage giants have laid out one after another, releasing two major signals. With economic development and changes in domestic consumption concepts, vending machines have become an emerging market for fast-moving consumer goods layout, attracting many beverage companies and even giants to join them. At present, the domestic vending machine market with less than 150,000 units can only be considered in its infancy. Under this trend, it will be inevitable for the beverage giants to greatly reduce operating costs with their advantages in brands, products and channels, and to widely mobilize social resources to promote the development of the industry. As the cost of domestic human resources and commercial space has risen sharply, especially the rapidly developing mobile payment industry in China, and the interactive experience marketing it brings, my country’s smart vending machine industry will surely usher in a wave of growth in the future. wave. 4 reasons for the transformation of vending machines: 1. Lower the operating threshold. Compared with traditional retail stores, vending machines have the advantages of low site rent and low labor costs, which are conducive to operation. 2. The vending machine itself has media business attributes that can provide a display space for the brand or conduct other media value-added services. 3. Provide possibilities for emerging businesses. Vending machines have the attributes of connecting online and offline, and they can provide enterprises with the possibility of value-added income from emerging businesses in the future. 4. Modern vending machines are highly intelligent and can perform real-time data monitoring through the Internet, effectively helping companies or operators control channel data and rely on data for management and operation. For now, the vending machine industry chain is mature and the terminal forms are diverse. It is undoubtedly the best carrier to realize unmanned retail at present. What we have to do is to put aside the inherent understanding of existing vending machines and break the existing shackles. , From closed to open. What greets us will be the future of vending machines and the future of unmanned retail. The content shared by the editor in this issue is the information about the vending machine industry. If you want to know more about the vending machine industry, please click to enter our official website haloo-vending.com.
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