Vending machines are not unmanned stores, is this reliable?

Introduction: In China, the traditional retail industry is facing the dilemma of rapid increase in labor costs and rental costs. Highlighting the siege is becoming the most important topic in the retail industry. How to break the situation? Everyone is thinking, but while thinking, unmanned stores have quietly attacked. Bingo Box and F5 are in China. The traditional retail industry is facing the dilemma of rapid increase in labor costs and rental costs. The highlight is becoming a retail industry. The most important topic, how to break the game? Everyone is thinking, but while thinking, unmanned stores have quietly struck. Bingo Box, F5 Future Store, EATBOX, etc., have a total of more than 2 billion capital in less than 5 months. The influx of unmanned stores for a while came to the forefront of the retail industry. With the rise of unmanned stores, the relationship between vending machines and unmanned stores, one of the representative forms of unmanned retail in the early days, has been widely discussed. Some people say that vending machines are unmanned stores, and some say that vending machines are not unmanned. People shop, but from the author's point of view, it is undoubtedly unreliable to say that the vending machine is not an unmanned shop! Why is it said that vending machines are also unmanned stores? 'Unmanned' is the biggest common denominator between the unmanned store and the vending machine business. Regardless of whether it is a vending machine or an unmanned store, the focus is on'unmanned' in the form of business form. Both businesses use unmanned methods to reduce the labor cost of the retail business. Therefore, in terms of business performance, there is no essential difference between vending machines and unmanned stores. The degree of intelligence is comparable to that of unmanned stores, and there is also a relatively good versatility in the technology used. From the perspective of intelligence, vending machines and unmanned stores have realized a high degree of intelligence, and have basically realized the digitalization of retail business. And at the technical level, the two also have a lot of commonality and versatility. Take a simple example, take it and go as an example. At present, some vending machines are also connected to the credit system of the payment enterprise, which can also achieve the same. Just leave. Regarding the biometric technology involved in some unmanned store companies, experts introduced that vending machines combined with facial recognition and other related biometric technologies have long been overseas. In addition, related technologies can record the image of consumers and can be combined with product purchase information, and in-depth identification of consumer images can provide reference for retail companies. Therefore, from the above two examples, unmanned stores and vending machines are intelligent and technically versatile. There is no obvious difference either. In terms of actual application effects, the current effects achieved by unmanned stores and vending machines are also the same. Judging from the application of unmanned shops and vending machines in real life, the effects achieved by unmanned shops and vending machines are basically the same. Whether it is the type of deployment scenario or the people involved, it is highly consistent. If vending machines and unmanned stores have to be cut, it seems to be relatively difficult. Why is there the illusion that vending machines are not unmanned stores? In fact, unmanned retail in the domestic reality started from the introduction of the first domestic vending machine by Suntory in 1994. The illusion that vending machines are not unmanned stores among the general population is mainly due to the following reasons: 1 , Vending machine function limitations Early vending machines were affected by manufacturing technology and had relatively single functions. They could only sell a very limited variety of goods, mainly pre-packaged food and beverages, and the number of SKUs sold by each device was very small. Therefore, people have not felt that vending machines are also a form of unmanned stores for a long time. At present, the functions of vending machines have been greatly developed, and the number of products that can be sold has basically remained the same and covered the main products sold in convenience stores. 2. Single deployment of vending machines Even after the limitation of the function of vending machines is broken, the habit of single deployment of vending machines has not been changed, resulting in the illusion that vending machines are not unmanned stores. Since operators usually only provide equipment with a single function, they are relatively monotonous in terms of goods and services, which is an important reason for misunderstanding of market concepts. 3. Insufficient scene innovation. The inadequacy of the scene innovation of the vending machine has also caused the mistake that the vending machine is not an unmanned store. This insufficiency is reflected in the multiple dimensions of scene innovation. Leaving aside the problem of deployment scenes, we provide consumers with incidental consumption scenes as an example. Most operating companies focus on functions, light scenes, and simply deploy vending equipment. Never thought about providing consumers with a consumption environment similar to convenience stores or other types of retail. Without a scene environment, consumers' understanding will naturally stay at the machine level and will not associate with the concept of'shop'. This is the most important reason for market misunderstandings. In recent years, companies including F5 Future Store have achieved varying degrees of attention and success after providing a simple environment for consumption scenarios, which deserves the attention of our existing traditional vending machine industry companies. Based on the above reasons, we cannot simply divide vending machines and unmanned stores. Various solutions for unmanned stores should include vending machines. Any argument that separates the two is untenable. .