Vending machine: Why does the vending machine market feel tired and unloved

Vending machines: When automation strikes, perhaps vending machines will become the forerunner. According to data, there have been 3.77 million hot drink vending machines throughout the EU, reaching annual sales of 11.42 billion euros (about RMB 80 billion). They are scattered like umbrellas in France, Italy, the United Kingdom, Germany, Spain and the Netherlands. The number of vending machines in Japan is as amazing. It is reported that the number of vending machines per capita in Japan ranks first in the world, with an average of 23 people owning a vending machine; on average, each Japanese spends 55,000 days on self-service vending machines each year. Yuan (equivalent to RMB 2820). Among them, Japan's Coca-Cola Company has nearly 1 million vending machines. Of course, in China, the gap is obvious. Although it has been developed for decades, the number of less than 200,000 units makes the Chinese vending machine market look a bit embarrassing-if China’s vending machines reach 3 million units, The total annual retail sales is as high as 60 billion yuan, but the premise is how we can cross the two thresholds of vending machines.　　Although the prospects are good, the constraints of vending machines in China cannot be ignored: 　　1. China lacks effective financing and investment methods.　　 Given that Chinese investors generally have poor awareness of the vending machine market, this has led to a lack of capital to promote the entire industry. Although the number of domestic manufacturers of vending machines in China continues to increase, the number of varieties has also increased, and vending machine operators continue to expand their choices. However, the operation and investment cost of vending machines is very high, and the financing method in this regard in the mainland is still not very mature, which has caused a lot of obstacles to the development of vending machines in my country. 2. Mass acceptance is currently very limited: 　　 There are more than 70,000 convenience stores in China, but many people are not too cold about vending machines, their awareness is generally low, and they are even known as consumer goods for young people. , The vending machine needs to be further popularized.　　 3. Fine management and operations need to be improved. The location of vending machines is similar to the location of convenience stores. It has high requirements for geographic location. Therefore, vending machines are generally distributed in densely populated places, including factories, schools, office buildings, hospitals, train stations, airports, etc. The flow of people is large, and the consumption potential is relatively large.　　 However, in the actual operation process, its business routes and distribution points are relatively scattered, resulting in relatively high operating and maintenance costs. In the past, the entire industry still needs refined management to reduce operating and maintenance costs in order to obtain greater profits.　　The status quo of the industry: There are many players but not many. 　　Since entering the Chinese market in 1994, China's vending machines have been in a period of exploration.　　 Until 2013, vending machines introduced the kinetic energy of mobile payment, showing an explosive development. However, the development situation is very uneven. Some large cities in East China and South China have a higher penetration rate of vending machines. Markets in other second, third, and fourth-tier cities have yet to be tapped. From the point of view of distribution, more than 50% of domestic vending machines are in factories, schools account for about 28%, and the rest are subways, office buildings, and roads. The CEO of 'YoubaoWhere the traffic is also large. Of course, from another perspective, for some consumers, there are still doubts about the reliability and ease of operation of the vending machine. In China, it is more like a special product for young people.　　 Therefore, the final statistics show that there are not many vending players in the entire Chinese market, and most of them are not large.

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