Vending machine operation experience

A new wave of innovation and development in the vending machine market. Under the overall poor performance of the traditional retail industry, the vending machine market has achieved rapid growth against the trend for 7 consecutive years. According to the data models of developed countries such as Japan and the United States, China's vending machine market still has a gap of millions of machines. Moreover, domestic vending machines sell a single variety of goods and uneven distribution, the market is far from saturated, and the future potential is unlimited. In recent years, the income level of consumers has increased significantly, rent and labor costs have continued to rise, the mature application of mobile payment technology, intelligent inventory management and innovative use of cloud supply chain technology have brought development opportunities for the domestic vending machine market. In the daily operation of vending machines, merchants should look at the overall situation and maintain the good operation of all aspects of vending machines, so as to keep the operation of vending machines in a state of continuous improvement. one. Create a comfortable environment This is an era of looking at the face. Whether it is a person or an object, having a clean and tidy high-value appearance can always add a lot of points, and it is no exception for vending machines. Therefore, merchants should regularly clean the appearance and interior of the vending machine, keep the ground around the machine hygienic and clean, and create a comfortable shopping environment for consumers. This will not only make consumers feel happy, but also form a good image for businesses. After all, no one likes to spend in a dirty and messy environment. 2. Optimizing the strategic layout Vending machines are a typical combination of commercial and real estate projects. Seizing a favorable spot can bring better passenger flow and crowd out competitors. However, at present, the layout of the automatic after-sales machine industry mostly stays at the stage of where to play. The point layout is relatively regional, and the multi-key layout is in some areas, and macro planning and precise layout have not been achieved. The layout of vending machines should be in line with the company's development strategy. Macro planning is required before the layout. According to the development goals of the enterprise, the actual situation and future needs are coordinated, and the layout strategy is planned from different aspects such as first- and second-tier cities vs. third- and fourth-tier cities; key areas vs. expanded areas; closed places vs. open places, etc., so that Form a point layout system with reasonable structure, coordinated layout, distinct levels and sustainable development. three. Replenishment should be timely. Replenishment is a key link in the operation of vending machines. Especially in summer, the speed of beverage sales will be faster than usual, so merchants should replenish vending machines in time. If you wait until a certain product is completely sold out or all the products are sold out before replenishing, the merchant will miss many sales opportunities. Four. Do data statistics regularly. Data statistics can help merchants to clearly grasp the sales situation of products and consumers' purchase preferences, so as to understand the sales trend of the market, and facilitate timely adjustment of marketing strategies in later operations. If the merchant does not carry out data statistics regularly, the operation of the vending machine will be in a blind and passive state, and gradually the merchant will be overtaken by other competitors. The above four aspects are matters that merchants must pay attention to in the daily operation of vending machines. If partners can pay more attention to these aspects, then I believe that in the future operation process, they will definitely be able to reap more substantial profits.

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