Vending machine is not equal to 'unmanned supermarket'

According to reports, since the opening of Alibaba's unmanned supermarkets, major supermarkets have accelerated the launch of new technologies and began to look for ways to cope with the arrival of the new retail industry. Now many supermarkets have begun to rectify the concept of unmanned automatic, including autonomous mobile phone scanning of goods, mobile payment, self-service printing of receipts, and finally the staff checks the receipts and the goods and releases them, eliminating the need for long queues at the cashier to pay. Troubles. This method has also recently been applied to the Dongguan Book Center. Readers only need to scan the QR code to enter the book purchase interface, without the need for cashiers throughout the process. Therefore, it saves a lot of labor costs and saves a lot of consumers' time. Of course, in terms of process, self-service consumption still requires the presence of staff to maintain order, it is just an evolutionary version of the payment process. There is still a certain distance between 'self-help' and 'no oneA consumer does not need to contact any staff to get what he wants until the goods enter the express box. Such an online shopping method, transplanted to offline, is such a consumption mode with the same 'absolute self-space'. There are no more shopping links and actions for 'shoppingAt present, labor costs are rising, and location rents are rising. Cutting down costs, improving efficiency, and enhancing the sense of interaction are the ideal goals of many businesses. To meet this demand, intelligence, automation, and unmanned are inevitable choices. If vending machines are just a micro-innovation, then the emergence of unmanned supermarkets is the master of mobile consumption and payment. It requires a close connection with the Internet to truly break the barrier between sales and consumption. Outdoor vending machines At present, most of the labor and employment population are distributed in the service industry such as supermarkets, express delivery, restaurants, gas stations and other fields. Judging from previous technological advances, the result has been a reduction in the number of laborers used. The emergence of unmanned supermarkets also hopes to save labor costs, improve shopping experience, and be able to replicate on a large scale to achieve large-scale operations. However, in reality, the 'unmanned supermarket' also requires a considerable amount of manpower at the operational level, such as 24-hour customer service, monitoring personnel, and operation and maintenance personnel. 24-hour unmanned supermarket. On the one hand, some people can only exist in the background. Such as network operation and maintenance, shelf management, express delivery and other positions. On the other hand, manpower is increasingly converging to high-level service occasions. For example, luxury stores, gold and silver jewelry stores, luxury car dealers, and guest rooms will definitely retain sufficient dedicated services, and the value of labor will be internalized as part of the brand value. These places will not use online shopping and QR code sales in order to save manpower. Therefore, many business executives believe that offline user experience is very important, department stores are unlikely to be killed, and unmanned supermarkets can only account for a small share. However, when Internet technology is becoming more precise and personal, traditional supermarkets simply cannot stand it. The so-called in-store experience of low-level, high-cost, and mere decoration can't meet the needs of the city at all. For example, a smart large supermarket can automatically push product lists and shelf locations according to the habits and trajectories of frequent customers, eliminating the hassle of mass selection; it will automatically increase related products according to the type of consumer purchases, and maintain amazing accuracy. None of this can be done by a large number of salespeople, and the Internet can do much more than that, let alone automatic checkout. From the perspective of technology investment, unmanned supermarkets now generally adopt technologies such as RFID electronic tags, visual sensors, pressure sensors, face recognition, and payment. Of course, the cost is high, and the error rate is not low. In this period of incubation and popularization, traditional supermarkets can certainly continue to live their lives as they are now. At present, unmanned supermarkets are still in continuous development, but traditional physical stores also need to introduce desirable ideas. For example, reducing the consumer shopping process, saving a lot of time and workload.