Vending machine|How to break the competition in the field of vending machine manufacturing?

Vending machines: It has been several years since the introduction of vending machines into the domestic market. In this process, the competition in the industry has entered a day-to-day stage. In the face of competition, the weak choose to escape and pull out of the market. Those who choose to challenge and actively seek solutions. Vending machine 　　 1. We must attach great importance to it ideologically.　　 In the face of competition, companies must attach great importance to them, and don’t have an ostrich mentality or boil frogs in warm water. The entire enterprise should raise the alarm and attach importance to responding to competition as a top priority. From Ru0026D, production, marketing, sales...every department and every employee must be crisis-conscious. Can't be slow to react and pass by.　　 2. Don't head-on, pay attention to differentiation, and take the company out of the competition zone through differentiation.　　 Kill a thousand enemies, self-defeating 800, if you have to do it, don’t easily start a price war. Especially in the manufacturing field, the result of price wars is often both sides. In many cases, sales have increased, but profits may be less than before. When the competition is fiercer, companies must be more cautious in dealing with competition, pay attention to differentiation, and bring companies out of the competition zone through differentiation. Technical capabilities, product capabilities, supply chain capabilities, brand capabilities, etc., wherever possible, companies should try their best to keep away from rivals.　　 In 2013, the annual sales volume of the two-wheeled electric vehicle industry exceeded 30 million units, and more than 1,000 electric vehicle brands have appeared in the industry. However, due to the homogeneity of products, competition has become fierce, overcapacity has become, and the industry market’s “great retreat” in 2014 will eventually be caused. In the early stages of market competition, the well-known Yadea electric car brand blindly imitated its rivals and followed up with price wars, but in the end it had little effect and the company was on the verge of desperation. However, after the company re-adjusted its strategy and positioned itself as a 'higher-end electric vehicle.　　3. The core of competition is to win users, not to eliminate opponents! 　　 With the highly developed business society today, the purpose of competition has shifted from eliminating opponents to occupying the minds of users. 'Selling the soldiers without fighting' is the kingly way of business management. Today, the boundaries of China’s vending machine industry market are still relatively clear. Winning users in a relatively clear field is not just relying on simple “ingenuity” and “quality”, but working with customers to expand business boundaries and create new ones. Business market and value. Let alone the distance, the recent ones are the popular 'adult product machines' in previous years, and the more recent ones such as the 'Mini ktv, lipstick machines, blessing box machines' and other self-service entertainment products in the past two years. The competition of commercial equipment is essentially the competition of people's hearts, and the key to winning people's hearts is to create value with users. Products that often enter a price war may already be products that have entered a mature period, and the value is no longer in the past.　　 4. Only by embracing competition can we adapt to competition.　　Manufacturing companies must abandon the idea of u200bu200b'easyness' and be prepared to live a hard life every day. Whether today's business is good or bad, they must plan for the worst. Never stop the pace of innovation. A progressive market will never have an end. In the future, there may be greater innovations to compete against you at any time. The market is cruel. In the early days, there were only a handful of special-purpose type equipment for selling beverages. However, when we look around the market now, there are too many devices such as push plate, magazine type, landslide type and so on. There is no safe zone for competition. Only by embracing competition can we adapt to competition.

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