Vending machine entrepreneurs need to pay attention to four issues

Introduction: Vending machine entrepreneurs need to pay attention to four issues. With the advent of the era of big data, everyone is reluctant to bring cash when going out. All shopping is to scan the QR code and take it away, and the vending machine has become There is a boom in the venture capital industry, and many salaried workers or companies want self-service vending machines to add to their wealth, so you must understand the following 4 problems with vending machines for self-employment. First of all, there is no doubt that there is no doubt about the future of the vending machine. Look at Alibaba's crazy share investment and recovery of offline promotion of shopping malls and supermarkets; JD.com wants to set up tens of millions of chain convenience stores nationwide. , This is a change that will immediately change the market for offline promotion of the retail industry, and the early spring of vending machines is also approaching. Ice cream machine_no one ice cream machine_ice cream machine vending machine_automatic ice cream machine_ice cream vending machine 1. Common problems in the operation of vending machine (1) Positioning point: The quality of the positioning point is particularly important, and the passenger flow is the basic. The ability to consume work is the driving force. Know whether there are similar competitors nearby, including not only other vending machines, but also small supermarkets and small shops, which belong to competitors. In other words, the target consumer group has less selectivity around the positioning point .　　 (2) Ways of cooperation: Choose a method that suits you, and the pressure on business work will be much less.　　 (3) In addition to offline promotion and sales of products, can they divert online and offline consumption methods to lock customer stickiness and improve well-known brand satisfaction. Ice cream machine_no one ice cream machine_ice cream machine vending machine_automatic ice cream machine_ice cream vending machine 2. Operation mode of vending machine The key profit of vending machine comes from product sales, and the height depends on the positioning point. standard. The other is also related to the category of vending machines. Some types will have lower profitability and lower indoor space, but the sales volume will be large, and some profitability will be very high, but the total number of daily sales will be lower. Secondly, it is necessary to pay attention to the introduction of profit from advertising and third-party platform cooperation. Therefore, the current policy of vending machine marketing and promotion is also very important. It is proposed to select one-stop manufacturers that can show mature business strategies, such as from machinery and equipment to The operation is worry-free throughout. Ice cream machine_no one ice cream machine_ice cream machine vending machine_automatic ice cream machine_ice cream vending machine 3. Selection of well-known brands of vending machine (1) It is best to choose equipment sold by the manufacturer and independent product research and development. A well-known brand with solid quality and sound after-sales service system. (2) Integrate the standards and marketing promotion requirements of its own positioning point, select the appropriate vending machine, investigate the sales market in advance, and see what kind of goods it is confident to make. Nowadays, there are ice cream machines, beverage machines, and food products that are very popular among young people. If it is pre-packaged, it is still simple. If it is made and sold, it is necessary to pay attention to the cooling characteristics. The automatic ice cream machine like hot ice is the constant temperature and humidity equipment of the whole equipment. The stage is relatively well-known in the manufacturing industry, after-sales maintenance services are also very comprehensive, the equipment is also independently developed, and specific guidance on one-stop service operation is presented, which is suitable for entrepreneurs to invest in peace of mind. (3) Consider the current cooperation policies of well-known brands; whether it can generate other appreciation benefits besides the profit of product sales, such as profit from advertising words; what is the additional use value of the equipment, etc., comprehensively, select the most suitable one of. Ice cream machine_no one ice cream machine_ice cream machine vending machine_automatic ice cream machine_ice cream vending machine 4. The capital investment cost of the vending machine The capital investment cost is related to the following factors: 　　 (1) is an option Buy or join the agent? The cost of capital investment between the two is undoubtedly different, and the cost of purchase is higher than the franchise agent.　　 (2) The total number of equipment put into use. (3) All the resources of the anchor point, the rent of the anchor point.　　 (4) Expenses incurred during the entire operation, such as cost of goods, equipment maintenance, etc.　　 Regardless of which vending machine you choose, it is important to choose a suitable positioning point, master the business model, and do a good job in daily maintenance. For a lot of detailed information, please continue to pay attention to this site.