Unmanned vending machines on university campuses: make full use of the communication power of students

01. Vending machines-university competition has become fierce. Vending machines entering university campuses are nothing new. Many operating partners have successfully spread the spots all over the school, although the position of the vending machines is determined The probability of success of this business, but doing it well and doing it well are two concepts. At the same cost, achieving sufficient flow is a matter of testing the level of operators. After all, the cost of spotlighting has become higher and higher. In particular, for such semi-closed monopoly places, you can understand how high the conditions of entry are; 02. College student groups--how much consumption potential does it have? Since we want to do business with college students, we must first understand the consumption characteristics of this group. According to statistics, the average monthly living expenditure of domestic college students has reached 1405 yuan, half of which is non-essential expenditure, that is, half of the money will be spent on extra eating, drinking and entertainment. Of course, for the developed coastal provinces, this expenditure will be even higher. This money, How can they be intercepted in our field? On university campuses, most of them are currently beverage and food machines, which are distributed in the apartment area of u200bu200bthe school, the sports field, and the teaching building. The apartment area generally contains beverages, snacks, daily necessities, and sports fields. Paper towels and small sporting goods. The teaching building is based on the original foundation. It caters to the characteristics of many students who are too late to eat. Some colleagues have added breakfast vending machines and have achieved better results; but the above is the conventional operation method. The model can only get regular results. What we need to think about is how to understand the consumption habits of this huge group? In fact, colleges and universities are a semi-closed place with a stable flow of people, and the high connectivity of the group in which they belong, it is easy to form a word-of-mouth effect; the characteristics are also very labelled: love to chase trends, various subcultures are prevalent, and various new models of the Internet High acceptance, daring to try, etc. 03. Set up interaction-make a dead business become a living business. Based on these characteristics, we can make adjustments to the products we supply, retail methods, and marketing activities. For example, when students scan the QR code to buy, jump out of the link 1. Let They share: Red envelope rain activity, let old customers share it with classmates, sharers are rewarded with double red envelopes, 2. Let them settle: After scanning the code, pull the WeChat group, deposit in WeChat, and engage in different festivals. Interactive, give coupons for specific products, can be combined with small programs with likes; 3. Let them worry about: lucky red envelope option, this is Shi Fudong's special method, that is, when the customer scans the code, a red envelope appears, set 5 If you buy this red packet, tell the customer that if you buy the red envelope, the drink that will come out must be higher than this price, which may be 6 to 10 yuan. This method will increase the merchant’s revenue and increase the profit (after all, high-priced beverages are Small brands are more profitable), and for young people who prefer this method, you can refer to the blind box market; to do business with customers in a field, the mind must be higher than that in this field. The above method still needs to be developed technically. The program is a lot more troublesome than the kind of machine that you don't care about as soon as you put it. However, there is no easy job in the market now. Only one step ahead can you make money that others can't make;