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Everyone has noticed that a new commodity blind box has appeared recently;. This kind of products that sell curiosity and uncertain sexy is gradually being loved by many young people and has become a fashion trend. What exactly is a blind box? In fact, the blind box is a small box that you don’t know what is inside before you buy it. After you buy it and disassemble it, you can get a glimpse of the small box. Generally, a series of blind boxes will have 5~12 models, and the market price is 39~ In the middle of 69, it also contains rare hidden money. Why is the blind box so hot? Since most of the goods in the blind box are IPs that everyone knows well, the film and television dramas such as Cherokee Maruko, Crayon Shin-chan, and One Piece, their IP brand images are also loved by everyone. There are also some IPs that are artistic and creative IPs of many individuals or elite teams in China. Because of the limitation of promotion methods at various levels, many Japanese animation IPs written in China have not received very good marketing promotion. The occurrence of the blind box just made this kind of artistic and creative Japanese animation IP able to come into everyone's attention. Everyone, don't underestimate the unknown commodities in the blind boxes. Many of these commodities have been fired into hundreds or thousands on Taobao Xianyu, with a premium of as much as 10 times. Unmanned vending machines are used as a medium for blind boxes, and the independent innovations of the new retail era have been combined with blind box IP. Nowadays, more and more unmanned vending machines are entering the community, so that everyone can buy what they want without going out. Buying fruits and water has long been close at hand. However, in addition to daily consumption, spiritual consumption and historical and cultural consumption are also needed. Sending blind box unmanned vending machines to the corners of daily life, accurately pushing every scene of everyone's daily life, this kind of new method may become a key to unlocking the 100 billion yuan Internet celebrity economy. Four iterations of unmanned vending machines. In 2016, various Internet giants clearly put forward the slogans of unmanned retail and new retail. Unmanned retail has become a new outlet. According to China's leading mobile payment technology, unmanned vending machines Of course, it has become a hardware configuration terminal device that the retail industry touches the last mile of consumption. Unmanned retail has undergone four transformations: the first generation, which is now commonly seen vending machines, is divided into these types: beverage and food vending machines, comprehensive vending machines, skin care vending machines, and so on. At the beginning, this type of vending machine had to put banknotes into it, and then it was updated and iterated, and it was already possible to use mobile phones for mobile payments. The second generation, unmanned vending machines for commodity lottery activities. The more common ones are lipstick machines and lucky boxes. This type of equipment has four or two strokes; the element of fortune, which stimulates the psychological state of customers to gamble. For example, Lucky Box will use high-line use value products such as the iPhone as a marketing tool to attract customers' attention. If you spend 20 yuan at a time, you are very likely to get an iPhone, which will satisfy the customer's taste. The third generation, blind box intelligent unmanned vending machine. First of all, blind boxes are not fast-moving consumer goods, and they are not easy to occur in chain convenience stores and small shops that can be seen everywhere. This creates a diversified scenario and prevents market competition. Secondly, the profitable indoor space of blind box products is much higher than that of fast-moving consumer goods, drinks, etc. The maximum price of fast-moving consumer products does not exceed ten yuan, and the profit is lower, while the price of a general blind box product is around 59 yuan, which can be profitable. Achieve 35%~45%, in other words, get a consumer, and the profit generated is close to 5 times that of FMCG unmanned vending machines. In the end, blind box products have a strong repurchase rate. Once opened, customers will continue to make up a set, buy annoying or repetitive styles, and then put them on the service platform for market sales. Another newly upgraded consumer chain. The fourth generation, small and medium-sized intelligent blind box unmanned vending machine. This generation is similar to the third-generation products, all of which are high-margin products, but the consumption scenarios that are accurately pushed are very different, and they are a large number of more comprehensive scenarios. From blind boxes, food, rice, beverages, daily necessities, etc., can be closely integrated with unmanned retail. In the double subversive innovation of unmanned vending stores and different products, everyone can open up a variety of different new products. business model.Haloo Automation Equipment Co., Ltd design and manufacture a full range of vending machines. We also provide the relevant product of vending machine and professional self-service retail solutions,haloo vending machine can meet different clients’ demands。You can enter haloo-vending website and ask us!
Haloo Automation Equipment Co., Ltd outfits our businesses with vending machine because they're relatively affordable and highly customizable.
Helping the needy commercial vending machine industries with quality products had been our main goal and we have succeeded in providing simple and effective solutions which has a huge scope to be implemented in the near future. Go to Haloo Automation Equipment to know more about us.
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