Unmanned convenience stores are still not as profitable as vending machines, why?

At the end of 2016, the e-commerce giant Amazon released an amazing short video. The video fully demonstrates the whole process of consumers using the Amazon App on their mobile phones to scan codes and shop by themselves after entering the store. It is also this video that makes people have endless longing and reverie about future physical stores. Amazon go Unmanned Convenience Store In the view of many industry players, the main feature of unmanned convenience stores and vending machines is that“No one, that is, through the way of no one, the labor cost is reduced. As for the saying that there is no need to queue up in the media, it is really nonsense. After all, when customers come like a cloud, they have to queue up, unless there are multiple settlement and pick-up ports like multiple vending machines. ATMs in banks, unmanned ticket machines in airports, etc. have long been proved by facts. This kind of use of the power of technology to demolish the experience of consumers“Toll booths make a barrier-free straight line between users and products, which reduces labor costs, operates 24 hours a day, and reduces product costs. But on the other hand, due to the entry of technology, this part of the cost reduction has become less obvious. There are basically three technical forms for unmanned convenience stores, one is video recognition and biometric sensors, the second is RFID retail applications, and the last is traditional QR code scanning. Only with RFID technology“Take Bingo Box as an example. The unit price of its products is currently higher than that of ordinary convenience stores. It can be called a vivid case where technology costs are higher than labor costs. Of course, with the evolution of technology and the increase of stores and online stores, the problem of technical cost will eventually be resolved. However, technologies such as drone delivery, unattended delivery, big data transfer, and automatic loading of in-store robotic arms will gradually mature, and eventually the various costs attached to the product will gradually disappear. Vending machine In terms of experience cost, it is the same as Amazon, JD.com, SF Express and other e-commerce or logistics platforms in 2014 in various offline physical stores and Internet+.“Testing the waters, today's unmanned convenience stores in 2018 can be regarded as quite“Second coming after a failed attempt. Its core purpose is not simply to subvert the traditional retail market, but to crack the e-commerce“Big user experience bottleneck is a visible but intangible project. This has to a large extent forced the traditional retail industry squeezed by e-commerce to change from selling goods to taking care of convenience, recharge and other life services. The extra-large size that was first tested by the initiator Amazon“Unmanned vending machines, unmanned convenience stores have thus become a new outlet that looks beautiful, leading to unmanned convenience stores such as Shenlan Technology, Bingo Box, Tao Coffee, and H5 Future Store. As for store rent and overall operation and maintenance expenses, the glamorous unmanned convenience stores did not significantly reduce operating costs, and the payback speed also ranged from 8 to 4 months. This also allows all unmanned convenience stores to return to that principle, that is, the enlarged version of the vending machine. And vending machines are often because of their own powerful“Adaptability, payback in 26 months. Therefore, customized vending machines will be more suitable for business development, and will eventually become a trend in the next five years.

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