Understand why Japan has such a dense vending machine

Why do some people continue to follow in order to realize the idea of u200bu200bsmart containers? There are two main aspects: one is cost. Physical stores have harsh restrictions and require suitable geographic locations and corresponding areas to support the operation of physical stores. This is the first hard cost rental cost of a physical store. In addition, physical stores need people to provide continuous services to ensure a smooth business process and a good user experience, which constitutes the second largest hard cost of physical stores-labor costs. Unfortunately, these two costs are rising every year. According to a report released by the China Chain Store and Franchise Association, in 2016, the rental cost of convenience stores increased by 7% and labor costs increased by 6.5%. Rising costs and shrinking profits are necessary conditions for the development of smart containers.　　 The second is the channel. The development of modern physical retail has gone through several stages of department stores, supermarkets, convenience stores and smart cabinets. These three stages in the network channel, the more granular, the closer to the end consumer, like stones, sand and water, the penetration power is getting stronger and stronger. The precedent of the development of unmanned containers in Japan has stimulated the enthusiasm of domestic investors: data shows that the number of vending machines in Japan exceeds 55 million, with an average of 23 people owning one, which is nearly a hundred times higher than the density of convenience facilities. Torres (Tokyo, Japan, convenience store per 2,000 people). At the same time, smart cabinets have the advantages of small natural area and unmanned self-service, which directly reduces the two fixed costs of physical stores. This is a sufficient condition for the existence and development of smart containers. Since the market for unmanned containers is so large, the prospects are so bright, and the advantages are so prominent, why can't China's unmanned containers be as overwhelming as Japan? 　　 Before answering this question, let us first understand why Japan is so dense. Vending machine: 　　①Japan has good law and order. Unmanned vending machines can often be seen in Japanese villages and even on the side of uninhabited highways. In Japan, unmanned vending machines have become local infrastructure, and the extent of damage is very low. The public security environment is good, so that manufacturers can rest assured to release.　　②Encourage people to take care of unmanned vending machines spontaneously. Japanese manufacturers will take some necessary incentives to encourage people to maintain unmanned vending machines. If any damage is found, call the manufacturer to inform the manufacturer that they will get a good bonus.　　③The work pressure is high and the life pace is fast. Office workers work long overtime, and many times they are so busy that they don’t even have time to walk to the nearby convenience store. The convenience of the vending machine greatly saves many people's time.　　④Change shopping habits. As early as the 1990s, Japan began to popularize the habit of change coin shopping. In addition to being fast and convenient, unmanned vending machines also have relatively civilian prices.　　Although China does not need to be seated in accordance with Japan's national conditions, it is necessary to learn from the business environment developed in Japan: 　　①The safe environment of vending machines. Vending machines in Japan can be seen everywhere, even in rural areas and highways, you can often see vending machines. Looking at the country, vending machines are mainly arranged in the doors of subways, airports, commercial buildings, office buildings, and property communities. These scenes are basically closed scenes. In addition to the important factor of human flow, safety is also the consideration for operators when they choose to place them. One of the elements.　　②The market environment of the target audience. As a developed country, Japan has a small territory, scarce resources, and serious aging, forcing Japan to make more efforts to catch up with other countries in terms of business and technology. Therefore, living in Japan will generally feel the high-intensity work rhythm. Except for a few first-tier cities in the domestic cities with fast-paced life, most urban residents have a relatively slow pace of life. Especially in third-, fourth- and fifth-tier cities, the living environment of convenience stores is worrying, let alone unmanned vending machines.　　③ Payment environment for self-service consumption. In terms of payment convenience, there is no difference between China and Japan, and it is even more convenient than Japan. China has popularized mobile payment, and it is no longer limited to fixed coin prices, and even variable prices or temporary promotions do not affect consumer payments at all.　　 This article is organized by the vending machine, this article does not represent the views of this site. Previous post: Analysis of the position analysis of the vending machine business model