Under the new retail outlet of Guangdong unmanned vending machine, who can win the future

Under the new retail trend of Guangdong's unmanned vending machine, who can win the future, unmanned vending machine In general, the purchase decision in the past only needs to answer the above two questions, but now commercial competition is everywhere, how consumers choose unmanned vending machines has become very important. At this time of difficulty, everyone will use some tools. These tools are the brands associated with the shopping guide category are the shopping guide brands such as search engines. From an economic point of view, the phenomenon of category demarcation is the result of the deepening of social division of labor. So why the product category and channel category are separated is actually the separation of production and sales. There are many companies that do not separate production and sales. We think they are retail companies, but they are not. Product companies can expand channels and choose third-party channels to achieve separation of production and sales. From the customer's point of view, it is difficult to make a choice in the channel to a certain extent. If he wants to make a strategy in advance, there will be a separation between purchase decision and execution. First, he must complete the choice in his head and find the tool first. This corresponds to the fact that the main costs of different categories are different in different sectors. Product categories are mainly production costs, channel categories are mainly transaction costs, and shopping guide categories are mainly a special type of transaction costs-information costs. Moving forward is the key difference in operating activities for different categories of operating activities. For example, the key to product categories is to create value. Excellent product brands have very high profit margins. So we have answered what is retail to answer what is new retail. The first factor is changes in demand. Consumers have changed the meaning and relative importance of the three characteristics of channel categories, such as cheapness, convenience, and characteristics. As income increases, our time becomes more valuable and we start to pursue more convenience. Place an order on the APP and deliver it to your door. This is because convenience promotes the emergence of new categories. The second factor is technological changes. Either using new technology or new retail. Now the vegetable market has begun to scan QR codes to pay. It is not a new retail or a new category. But it will empower some new retail scenarios. For example, before the advent of mobile payment, no one on the office shelf collects money. How to do retail? This is the new technology empowerment coupled with the further pursuit of convenience by customers will appear this special new retail scene. From the perspective of category differentiation, retail has continuously differentiated into new categories in the past, present, and future. It can be said that there is new retail first and then Jack Ma. New retail is not invented by Jack Ma. It is only with new retail and Internet retail that Alibaba has become Jack Ma. If the category differentiation of retail is all listed, there should be hundreds of retail categories, and every category can think of some brands. This is the power of category. The real category, as soon as you mention this category, you can immediately think of related brands. The above is the whole content of the article is introduced by Guangdong vending machine. If there are any shortcomings, please forgive me! For reference and learning purposes only! Previous: Motor selection of the lifting and transversal system of Guangdong vending machine Next: Development status of vending machines at home and abroad