There is no cabinet for fresh produce in the small area, so use the pain points to solve the pain points?

Fresh vegetables is a very big business, because it is closely related to everyone's lives. No matter how bad the conditions are, the daily consumption is tens of yuan. Except for single young people, families are bound to do grocery shopping every day. Under the influence of the epidemic this year, the distribution of fresh food has achieved ultra-high-speed development, and it has also shown the potential of fresh vegetables. Nowadays, people have two choices when buying vegetables. Vegetable supermarkets and home delivery have started. Many families in big cities have started. I'm used to home delivery, and the price is a little bit more expensive. After all, I can get to the door quickly. The fresh unmanned cabinet has become the third choice, and it has also begun to develop in the community. The current operating conditions can only be said to be ordinary. After all, the products inside are no different from the supermarkets, and there are no special marketing methods. Only the government promotes the products and the products have government subsidies, but they do not have any advantages. Fresh unmanned cabinets are still mainly vegetables and other supplements, but vegetables are a very price-sensitive area. Although it is more convenient than supermarket vegetable farms, it is a bit worse than door-to-door delivery, so the positioning is still slightly awkward, so We must step out of the unique characteristics. Let’s look back at the pain points of people who buy food. Why is takeaway so popular? Because there are many lazy people, but it’s also a consensus that takeaway is unhealthy, so the kind of semi-finished dishes that can be cooked directly and fried. It is indeed a very good entry point, and it is also very suitable for playing in fresh unmanned cabinets. After reading a report, a friend in Nanjing actually played the blind vegetable box. There is something interesting, let’s take a look; the “blind vegetable box” Wang Xiaoyu, born in 1994, has been in the food market for six or seven years. A year ago, Wang Xiaoyu started the food market takeaway business on the Ele.me platform. The business traffic brought by the Internet to the stalls kept Wang Xiaoyu from Introducing the old and bringing forth the new, the 'Cooking Market Blind Box' is his new 'Double Eleven' product tailored for Nanjing consumers this year. 'The blind box toy is only known after opening the package. Why can't it be used in the vegetable market? Now many young people come to the market without knowing what to buy, and let us recommend it. Then I will make a 'blind box in the marketWang Xiaoyu specially invited friends to design posters and stickers, and also bought packaging bags to create the packaging and atmosphere of the 'blind box'. At present, the platform mainly puts five categories of blind pork boxes, blind chicken boxes, blind beef boxes, blind fish boxes and blind vegetables boxes on the platform. The weight of each category is 2-3 servings, and the price is between 20 and 40 yuan. My blind box is mainly sold online. I will match the dishes and let them go home and burn them. Sometimes I will add some extra dishes or meat. It can be considered a little surprise for customers! 'Wang Xiaoyu introduced that he can sell up to four or five hundred yuan more per day, and the specially launched blind box for takeaway has added some new users; the accumulated orders on the Ele.me platform before and the blind box creativity brought by the food market Wang Xiaoyu’s new customers make Wang Xiaoyu a “cargo person” in the vegetable market. In addition to his own vegetables, he will also “purchase” from butchers, fruit shops, and condiment shops in the vegetable market. To meet all the needs of customers, other stall owners in the market are also willing to'ship out' more from him. 'He often brings eggs, duck eggs, live beads from us, and he can get a lot of them every day! The owner of the food market selling eggs said that everyone used to sell eggs in the market. People come and go and sell almost the same every day. Now it is possible to deliver goods to farther places by way of takeout, and the business of the food market has achieved a turnaround. The “semi-finished dishes” make the fresh unmanned cabinet rejuvenate. The young man did a very good job. He cut into the mentality of modern young people. Let’s go back to whether the way of no life fresh cabinet can be used for reference. Because the entry point for selling vegetables is still not accurate. Because the audience is too sensitive to prices, if the standard of the vegetable farm is not comparable, after all, the vegetables need to be sorted and packaged. This is a lot of work and the labor cost is naturally higher, and it is facing the problem of not being able to sell it. The supply chain requirements are also very high, so it is necessary to select higher value and more standardized products in the selection. In fact, semi-finished dishes have great potential. For office workers, to cook every night, they buy the raw materials, then soak the ingredients, and finally cook them on the plate. The meal will have to be 8 or 9 o’clock. If there are those semi-finished dishes. , You only need to fry it when you go home, which can save you a lot of time and make it easier for everyone. It can solve this troublesome pain point of cooking. The taste is better than the takeaway. Of course, in the face of being unable to sell, this is the pain point of all fresh food businesses. Some time ago, the group has been discussing the topic of automatically reducing prices with time. In fact, semi-finished vegetables can be used to automatically reduce prices to solve the problem of the supply chain. , Every day after 6 o’clock, all semi-finished products can be paid 10% off, and then 1% off every 15 minutes. Basically, the cabinet can be cleared at 7 o’clock. Finally, the discount is a loss-making process, and it can also cultivate a large number of loyal customers. Quality standardization + High prices + automatic price reductions, and the pain points of the distribution flow supply chain are solved together, which can be used as a breakthrough direction for No Life Fresh Cabinet.