The vending machine to join: what kind of products fit into the automatic

The vending machine to join: what kind of products fit into a vending machine? As the change of economic environment over the past two years, the domestic vending machine channel fast development, according to relevant statistics show that channels of the vending machine at present although looked from the total amount is still in a relatively early stage of development, but look from the trend, vending machine channel has become a food, beverage and other some FMCG sales channels of growth potential. Huge growth potential, due to the vending machine channels in the past two years the domestic many brand also began to enter the channel, but did not sell like hot cakes, 'hot' vending machine characteristics of the channel requirements related to the brand enterprise on the channels need to be fully research before entering. The enterprise how to judge whether my goods for entry into the channels of the vending machine? This is mainly from the following three aspects to consider. A, the specifications of the goods and size is suitable for the vending machine? Channels of the vending machine is different from the other channels of a feature is the equipment requirements for goods specification and size, although many commodity brand awareness, influence, enough is enough, and strong resources, but the size of the specifications of the goods and inappropriate cannot enter the vending machine sales channels. Because if the goods even be able to keep the aisle of the vending machine, sales is the empty talk. Early vending machine mainly selling drinks, so high to the requirement of specifications and sizes, but with the vending machine design and manufacturing technology of mature in recent years, some vending equipment can support the product specification and size has a larger breakthrough. Two channels, commodity prices are suitable for vending machine? Companies at the time of entry into the channels of the vending machine fully consider the price factor influence for the sale of goods. About the price, of course, this also is not fixed, the industry also appeared some new models, new equipment, such as selling cooked food, digital products and red wine, etc. , so companies into the channel, can refer to the same kind of more mode to make better decisions. Three, the gross profit margin of the goods whether can meet the channels of the vending machine? Is different from the traditional retail channels, the channels of the vending machine is a business for goods high gross profit margin requirements, if your product gross margin is not enough, usually the average vending machine operators also can't accept, so goods enterprises should also be judge of his own product gross margin has to make a reasonable plan. Four, customer demand for customer demand is whether the commodity for entry into the channels of the vending machine is an important consideration. Is more suitable for vending machine sales are mainly to satisfy user's impulsive consumption and rigid consumer products under the particular environment, such as food, beverage, etc. Early this kind of product is relatively single, but over the years change is bigger, the range of food and beverage involved are constantly being widened, consists of fresh and cooked food, leisure food and so on through the vending machine is constantly into people's life, the enterprise in the choice of entry into the channels of the vending machine is suitable for goods, to do research work in full, the product features, consumer spending habits and customs and so on the areas to have the profound understanding and awareness, this information by the arrangement of the vending machine to join a: adult supplies brought good human experiences self-help vending machine