The vending machine recovers the hardware cost in 4 months, how did he do it?

Learning from the excellent experience of others is the only way to improve yourself and the only'shortcut' to success. I hope everyone can benefit from the exclusive operating know-how of a 'Xiaobai' operator. Operational Achievements: June 20: The machine landed and the background configuration was completed; June 21: Entered trial operation, with sales of 256 yuan on that day, and a total of 73 orders were completed; for the entire month of July: average daily sales per machine was 330 yuan, The highest sales reached 950 yuan/day. Note: The hardware cost of a single machine is 11,000 yuan. After the turnover is converted into gross profit, the hardware cost can be recovered in about 4 months. Hardware cost recovery in 4 months? What is his secret? After talking with the operator Mr. Liu, we found three tips! Operation secrets 1. Regular inspections Mr. Liu will carry out cargo lane spring adjustment and infrared drop module detection every time he replenishes goods, which is very important for novice operators! As a novice operator, when performing replenishment operations, it is easy to be unfamiliar or irregular, leading to jams in sales. Paying attention to the matching of goods and cargo lanes can greatly reduce the chance of jams. When goods jams occur, infrared detection becomes an important criterion for consumer refunds. 2. Before the product chooses Mr. Liu's equipment, he deliberately conducts on-site investigations to understand the types of resident groups. According to the survey, the resident consumers are mainly manual laborers and consume a lot of physical energy. Therefore, Mr. Liu chooses a large number of water and carbonated beverages in the product selection, and he has received a good response. 3. Pricing strategy When selling similar products, pricing is very important. The data shows that although the machine sells two kinds of drinking water at the same time, the sales volume of Wahaha is significantly higher than that of Baisuishan, only because of the one-yuan difference in price between the two. Therefore, when you have a channel advantage that requires a certain product, you might as well put a similar high-priced competitive product when you sell it, and you will often get unexpected results. Through the conversation, we also discovered the details that need to be optimized. How to further improve operational efficiency? Reasonable adjustment of the number of cargo lanes Adjusting the number of commodity cargo lanes to generate maximum cargo lane efficiency is a key to improving operational efficiency. Through the data center of the smart operation platform, we provided Mr. Liu with some suggestions for optimizing cargo channels. Example: Yinlu Milk Peanut Compound Protein Drink occupies 2 cargo lanes, and the machine can store 10 inventory. According to the average daily sales data of the product in the past: 1, we can know that the turnover days of the product’s machine inventory is 10 days; analyze the common replenishment cycle of 3 days, reduce the proportion of its cargo lanes, and replace the original 2 cargo lanes. Reduce to 1 cargo lane, so as to place vacant cargo lanes for hot-selling goods or new product promotion, improve cargo lanes to generate benefits and reduce replenishment cycles. The Smart Micromarket cooperation program provides a phased cooperation solution for the operation of vending machines in the convenience store scene. Through this cooperation plan, the 'satellite launch' is carried out at a very low cost, and the service range of the convenience store will be increased from 500-1000 meters to the surrounding 3 kilometers, reaching consumers in close distance and increasing turnover.