The vending machine, new marketing have entered the second phase

Join the vending machine, inherent IQ, IPEQ, inverse ShangSanDa retail face adversity, 'professor wang jiang institute of tsinghua university school of management of profitable sales says, retail service industry has long been interpreted well versed in, has nothing to do with ability development and invention can, fewer data analysis and resolution plan development technology. Retail enterprise to have a show of self-determination, instant self debugging, there are not enough insight into customer complete, meet the customer specification and so on. Lao wang jiang stressed that the new order 'sales revolution'. In law school of Shanghai institute of science and technology, managing lecturer Wei Hang think, new marketing NO1 mainly embodied in the Internet cause the change of the field, and then take the lead in a digital and the change of the cash flow, logistics, and for now the new marketing into the second phase, mainly embodied in the globalization, the scale and create advantages for the sale of a large number of changes, with convenient, brand, creativity and experience to reach the demand of change and mobile Internet, digital perfect for characterization of new resources. Wei Hang tripartite confrontation is recommended, according to the commodity standardization level and demand of timeliness, to promote the change and evolution of the style to the final four there: new style stores shop, new style one center, vending machine to join/no one store or online marketing. 'Compared to some commodity standardization level is high, high demands quickness of sales, later may also to develop in the direction of automatic retail, provided by the vending machine to join, and no one store efficiency. While the Internet to sell mainly aiming quickness doesn't demand is too high, high level of commodity standardization marketing scope. Join the 'vending machine, after the retail increase the kinetic energy is the guest to focus, with skills in order to maintain the new marketing, online and offline combined' putian city business change research center, deputy director of the Huang Yu stressed that the entity business and electronic commerce is not conflict, digital gradually revealed two lines smooth, show combination, secondly in dig new consumption level business entity, especially the efficiency level of consumption, consumption experience or diversified and personalized demand satisfaction has very obvious advantages of current keywords for: no one to sell container CNC 2-foot-tall tower punching sheet metal production workshop on an article: vending machine website, new retail is on the second