The vending machine: from obscurity to the outbreak

Since the end of last century the vending machine to enter the Chinese market to now there are a number of years, a decade before basically is in a state of obscurity, in recent years, with the popularity of electronic commerce and mobile payment is a very good development. As new retail retail this a fire, lit the unmanned the vending machine this small, flexible sales terminal mode is back into the line of sight of people, and the ups and downs and convenience stores, no shelf in the tide of new formats such as iterative has always been in the industry, although not martial arts, but in fact there have been more and more people are quietly to join in the field of market layout, say the outbreak of the vending machine is coming. But not all of the vending machine can get on this train ride, traditional old coin machine, drink machines will certainly with the popularity of intelligent the vending machine face either upgrade or eliminated, the choice of the vending machine will usher in intelligent iterative tide. 1) The vending machine will become as widespread Chinese 'store' impression of the vending machine is a simple selling water, selling drinks, snacks, actually in the vending machine developed countries, such as Japan, the United States, Europe, the goods in the vending machine has a very rich, eat to play with, and even wear, has been put into the vending machine sales. Along with the development of the Chinese market, will usher in the vending machine sales of commodities innovation period, more abundant goods also can appear in the vending machine sales, sales opportunities' store 'as common existence. 2) Touch screen type to buy into the mainstream as you all know the traditional vending machine is a mechanical buttons, complex operation and high failure rate. And a new generation of intelligent the vending machine is no longer needed according to various complex button on the machine, take hd electronic touch screen lets you buy is as simple as being on the phone to buy, choose goods, payment, delivery to the intelligent, consumers can clearly see on the screen the types of goods price is introduced, such as move finger can be easy to buy. Besides shopping interaction function, this kind of advertisements on a big screen and attributes, can be big data more accurate and effective to the specific properties of audience to push the appropriate advertising, so as to bring extra benefits. 3) Sweep yards pay into basic configuration, brush face payment is universal, flexible and convenient mobile payment is both the need of consumption upgrade, is also a technology revolution inevitable. Young people is the main audience of the vending machine, is keen to experience new things, pay phone sweep code has now become the standard configuration of each vending machine, more novel brush face pay also is in rapid popularization. Now easy touch technology factory of vending machine basically with a brush face payment functions, without a mobile phone can also shopping, get rid of the dependence on the phone when we shopping. 4) Intelligent vending machine into a data entry of the vending machine intelligent operating system may carry on the intelligent control for all goods, every purchase of consumers as a source of data on the user's portrait and purchase preference analysis, operators can be through the large data analysis clearly understand the needs and preferences of consumers, thereby guiding replenish onr's stock, distribution, sales and other links, let operators based on data analysis enters sells saves the management more scientific and effectively improve the sales. Mastering the massive user consumption data operators will also be a party in possession of consumers in the future. Intelligent the vending machine will be a full access to the mobile portal, precision marketing, more can be more effective with large data analysis results of reverse optimization choose products and marketing campaigns. To the future, with the development of technology and mobile update iteration, more entry will be connected to the vending machine, consumers through the mobile APP to find the location of the vending machine, order, pickup, operators through a variety of entry for promotions, new activities, interactive marketing, such as by WeChat issuing coupons, sweepstakes, and so on, pull a new guest will cost has fallen dramatically. 5) Intelligent cloud background management system instead of manual management Internet access to the machine, equipment failure, or goods out of stock, can real-time feedback to management background, Including mobile phones and computers) 。 Such as when the vending machine failure monitoring system can quickly find and warning; In the milk or potato chips sold out in a timely manner when it is to managers signal replenishment, no longer need to the site supervising, greatly facilitate the management of operators. Intelligent cloud background management system can effectively put the accuracy of inventory control, supply chain management, thus reducing inventory pressure and stock replenishment of human transport costs, further improve operating profits. Easy touch technology in domestic power vending machine research and development production base, has a number of national invention patents, to support research and development, OEM, mass customization, and wholesale and retail!