The vending machine commodity pricing and how to price note!

'how to price the vending machine sold goods? 'this is puzzled many vending machine operators, seemingly simple question is often a headache for many operators. And similar problems troubled small and medium-sized operators not only, also some large enterprises, especially in the vending machine industry, net profit margin is low, the competition is fierce. A pricing problem is likely to bring a lot of additional risk: price set too high a risk may lose customers; Price is set too low profits are not sufficient to support operations, so the scientific commodity pricing becomes very important. 'how do you to a vending machine products for scientific pricing, pricing, what problem should note again? 'the vending machine key commodity pricing actually lies in the analysis of consumers on the control, mainly need to focus on several aspects of the problem. 1, the way of life of consumers. Consumer lifestyle will affect his spending habits, such as for the wealthy, they get used to the pursuit of comfortable and convenient, and is not sensitive to price. The opposite is more sensitive to price. So pay attention to the related problems when pricing. 2, vending machine commodity pricing must pay attention to the demographic characteristics of the environment, demographic characteristics included gender, age, income level and so on. Old community, for example, should be paid attention to the pricing of age big conforms to the characteristics of age group, trying not to exceed big age group in the heart of expectations, and at the same time to ensure good service. As for high income groups, selection and pricing of your products is relatively higher, and vice for low-income groups, should control product category and price. 3, pay attention to environmental factors, environmental factors such as the local big macroeconomic situation, such as small, environmental factors such as traffic and the circumstances of form a complete set of shopping around, around the price level and so on. Area such as railway stations can be priced slightly higher, but so mature communities, streets, such as price controls should be paid attention to. 4, the vending machine commodity pricing should focus on consumer needs and desires, timely adjust the price according to the strength of consumer needs and desires. 5, the vending machine commodity pricing should fully understand the consumer shopping attitude and shopping behavior. Consumers' shopping habits of attitude and behavior greatly affects the sales situation, therefore in the process of pricing, this shopping attitude and shopping behavior of consumers in the area of a sufficient research, according to different types of shopping attitude and shopping behavior, enterprises should fully prepare pricing judgment task. In addition, the vending machine operating pricing also note the following problem. 1. Sales can't always rely on low prices. Low prices will get higher revenues, but will lose a lot of profit, which is related to the survival of a company. So you need to balance the profit and the price. 2. Vending machine should guarantee the commodity pricing goods average gross profit margin: although all kinds of products have different profit margins. But companies need to be in rapid turnover of goods and revolving slowly seek balance between goods and pricing to keep the average gross profit margin is advantageous to the enterprise for the control of the profits. 3. Accurate calculation cost: pricing requires full cost calculation, the net profit is a small industry, in particular, need very cost calculation. From procurement, transportation, monetary damage, equipment depreciation, even like a credit card fees, etc. , should be fully taken into account, so as to set reasonable prices, not let you in imperceptible in lost profits. 4. Unless there are easily don't fall into a price war. The true value of enterprise lies in the profits and customer satisfaction for you. Good service experience and quality, you is enough, otherwise it is no. Pricing for the vending machine operation enterprise is a complex work, due to the network, involves many factors, so companies fully research study. Not one size fits all already, also can't 'such online, if according to the case, do a good job in pricing according to the circumstances of the various outlets believe companies will therefore get big progress. A: no