The unmanned convenience store is an enlarged version of the vending machine

Each type of drone represents a certain type of user demand, rather than simply boil down to lowering prices or queuing issues.　　 Enter the store to obtain the electronic entry code, automatically select the product after the settlement, save the time of queuing to check out, and quickly leave the convenience store without the need for a salesman. Such a small science fiction scene appeared in China today. 'F5 Futures Store' announced that it has received 30 million yuan in A+ round investment from Innovation Workshop; China's first 24-hour unattended convenience store'Fruit Box', which can be replicated on a large scale; it is located at more than 100 million yuan; Alidi An unmanned supermarket 'Taobao' also made its debut at the second Taobao Creative Festival in July. Is another Internet plus air outlet coming? Is it possible to become a new force in the disruptive retail industry? Maybe the answer is, think about the beauty! 　　 All unmanned convenience stores are actually based on a principle, namely, an enlarged version of vending machines .　　 From the perspective of many industries, the main characteristic of unmanned convenience stores and vending machines is that they are 'unmannedAs for the media propaganda that there is no need to queue up, it is quite ridiculous. At most, it is just a teasing of the current 'nothing in the door'. After all, when the guest arrives, they have to line up. ATMs in banks and unmanned ticket machines at airports have long been proved by facts. But in essence, this is still a physical version of e-commerce logic in a typical sense, that is, in offline scenarios, the power of technology is used to remove the 'toll booths' for the consumer experience, so that the real relationship between the user and the product Become a barrier-free straight line.　　 One is labor cost. Reducing the number of shop assistants and realizing the 24-hour shop opening seems to be able to reduce the cost of goods. But on the other hand, due to the entry of technology, this part of the cost reduction has become insignificant.　　 There are basically three technical forms of unmanned convenience stores, one is video recognition and biosensor, the second is RFID retail application, and the last is traditional QR code scanning. Just take the 'Binguo Box' using RFID technology as an example. The unit price of the goods is currently higher than that of ordinary convenience stores, which is an example of the higher technical cost than the labor cost.　　 Of course, with the evolution of technology and the increase of online shops, this cost problem will inevitably be solved. The gradual entry and maturity of technologies such as drone delivery, unattended, big data transfer, and automatic loading of in-store robotic arms will eventually make the price barrier gradually disappear.　　 The second is experience cost. The reason why the Internet platform is keen to promote the concept of unmanned convenience stores is that it is in the same line as the various offline physical stores Internet + testing water started in 2014 by Amazon, JD, SF and other e-commerce or logistics platforms, or can it be regarded as that year The return after a rather'failed' attempt.　　 Its core purpose is not to simply subvert the traditional retail market, but to break a major user experience bottleneck in e-commerce that is visible and intangible. This has largely restricted the implementation scenarios of e-commerce, and has also largely forced traditional retail, which has been squeezed by e-commerce, to move to the “small business” such as the grocery store downstairs in recent years. Simple selling of goods has shifted to a one-stop direction of taking into account conveniences, recharges and other daily life services.　　 This is still a'toll station' between e-commerce and consumers. Although there is no charge here, although e-commerce has achieved a straight line with users, it has also achieved a price advantage in consumer experience by dismantling the multi-level 'toll station' of the traditional business model layered agency channel, but only relying on online The technology is perfect, such as VR, live broadcast, etc. to assist users to have a stronger sense of shopping, and the negative review system to enrich users’ choices is still not enough to prevent users from going elsewhere to pay for a more realistic experience '.　　 For this reason, the extra-large “unmanned vending machine” that was first tested by the Internet platform has become a beautiful new outlet. As for store rent or other things, it is not a big problem in itself. Previous post: What is the market prospect of vending machines?