The structural characteristics of goods sold by unmanned vending machines in Guangdong

The structural characteristics of products sold by Guangdong unmanned vending machines! We are now seeing more and more unmanned vending machines, and the products in unmanned vending machines have also become diverse. In the past, we have discussed and analyzed how to carry out category management of unmanned vending machines. Today we are also here. Understand an important part of vending merchandise management-the structural characteristics of merchandise sold by unmanned vending machines. Commodity structure refers to the breadth of commodities formed by different commodity types and the depth of different commodity varieties. Product breadth mainly refers to the number of product series, and product depth refers to the number of specific product varieties. Understanding and maintaining a reasonable product structure is of great significance to operating companies, so what are the main features of the product structure sold in unmanned vending machines? There are two main features of the structure of goods sold in unmanned vending machines: ●Narrow: In terms of characteristics, unmanned vending machines should belong to the category of micro retail, so the choice of commodity types is relatively limited. Taking beverages as an example, the common types of beverages in the general industry mainly fall into 4-7 categories. Therefore, in terms of product width, it should be relatively narrow. ●Shallow: It means that the variety of goods sold in the unmanned vending machine is also relatively small, and the specifications are relatively limited due to the restrictions of the goods channel. Still taking beverages as an example, there are currently around 15-22 types of beverages that are mainstream in the industry. Therefore, the shallow product structure is another feature of the products sold in the unmanned vending machine. The advantage of a narrow and shallow product structure is high turnover efficiency, and the business is usually the products with the highest purchase rate of consumers, so the turnover speed is very fast. However, the shortcomings are also very obvious. The varieties and types are very limited, which restricts the choice of consumers and cannot attract all kinds of consumers to the maximum. At the same time, it is difficult to form the characteristics of commodity sales. The early unmanned vending machines were basically beverage machines and food machines, but now the situation has changed. When operators introduce equipment, in order to ensure long-term development plans, they should plan to allocate complex cargo lanes when purchasing equipment. Equipment to improve the product structure and increase operational efficiency. The above is what the author introduced to you today. I hope it will be helpful to you. More information about Guangdong vending machines and Guangdong vending machines is available at Trading Co., Ltd., so stay tuned. Previous: Detailed introduction to the three major pits of Guangdong vending machine business Next: Guangdong unmanned vending machine can also sell clothes