The smart prototype of the vending machine: this is the best posture for attracting fans in first-tier cities

1. The past and present of the'powder sucking drone'; vending machines have three profit models, one is to sell products, the other is to sell services, the other is to sell fans and products, and there are beverage and food vending machines. Freshly squeezed orange juice machine, etc. (not expanded); sell services, such as shared power banks, shared wheelchairs, etc.; sell fans, share weighing machines, shared cameras, etc., today, I will focus on selling fans There are three modes; and the smart model is a new project, which is worthy of in-depth observation; since 2014, with the rise of WeChat public accounts, the fan economy has become the standard of the brand; 2.'No fan selling People's vending machine'With the end of the online pink profit period, offline powder absorption was developed. The first representative was the sharing camera in 2015; follow WeChat, you can print a photo for free, and then it came out to share WIFI, shared weighing scale, and shared tissue machine are all a gameplay; but with more and more powder-absorbing projects, many people pay attention to irrelevant numbers, which will inevitably cause disgust, so the cancellation rate is also getting higher and higher. ; Party A, who paid the money, also found that the fans added are actually equivalent to zombie fans, except for some local food accounts. There is actually no link between other fans and Party A. Then such fans have meaning again. How old is it? The Smart Pie prototype can perfectly solve this problem. Let’s look at two cases; 3.'The Birth of the Smart Pie prototype' On August 29, 2018, Tmall’s new retail open class FMCG special was held in Hangzhou; Tian The “New Retail Secret Weapon” smart pie prototype that Cat spent half a year in preparation was also unveiled at the scene for the first time. In just two hours, 3000 trial packs of more than 20 brands were robbed: clear mouth biscuits, Nongfu Spring Northeast Fragrant Rice, Haichang Eye Contact Lens Care Solution, Morita Cosmetics All-Day Extremely Moisturizing Mask, Adidas Men’s Power Translucent Oil Charcoal Cleansing Balm and Cocovel Fragrance Shampoo On May 17, 2019, Keyan’s smart pie prototype was installed in more than 50 offline retail stores; consumers followed Keyan’s official account by scanning the QR code and got a sample The experience pack contains trial packs including skin care essence, toner and high moisturizing cream. 'One automatic dispatching prototype machine can dispatch up to 600 a day. 'Said Wang Chenyi, Keyan's National Distribution Marketing Manager. 'We are always looking for ways to attract new users, especially in the physical venues of shopping malls. Many potential customers may know your brand; but have not tried your product. Surprisingly, from the back-end data, 80% of the consumers who received the samples from the smart pie prototype are potential customers who have not purchased Keyan's products within three years. '4. The new gameplay of the'fan' economy. We have calculated an account for the fan economy. We are currently attracting fans through various new media advertising companies. Through the products I listed above, a single fan charges at least 1.5 yuan; and there is nothing at all. Linked pan fans, but through the smart pie prototype, fans who receive brand gifts, after the official account, are potential consumers, and its high quality is immediately visible, enough to see the powerful vitality behind the'new powder suction artifact' Many brands have already launched franchise business. Whether they can actually earn money for operators, let us wait and see;