The secret of successful vending machine operation

The proposal of new retail at the Ma Yunqi Conference gave e-commerce and brick-and-mortar retailers the hope of breaking through the bottleneck, and many entrepreneurs also discovered investment opportunities. In the face of many choices, most people will set their sights on the vending machine with the lowest risk. Domestic vending machines are not as popular as in Japan, Europe and the United States, and the market development space is almost equal to blank. However, don’t treat “blank” as “no one”. Enter the field of vending machines. Many people have found that automatic Many people in the vending machine industry are already in the business, occupying most of the existing vending machine markets. It can be said that the competition within the industry is very fierce. How can new vending machine brands enter the market and be accepted by people? The quality of the vending machine is the prerequisite guarantee, the efficiency of goods and services is the key, and the operation is the secret of making customers feel good and sticky. The conventional operating model is nothing more than focusing on points and products. If you want to stand out among the peers, these three details are the most important: the promotion of online self-media, the drainage of offline activities, and the details of vending machines. Optimization. Online includes their respective self-media platforms, official websites and official accounts, which are used to publish industry-related information and recent activities, attract customers to experience consumption offline or let customers remember their own brand, and create potential consumer groups. However, online publicity and promotion often have a problem: the words are too truthful. Such publicity prevents customers from getting the services they expect when they consume offline, causing a psychological gap, reducing their favorability and labeling them deceiving. The biggest advantage of offline is that you can directly contact customers and conduct face-to-face conversations, which are more reliable and authentic. Offline promotional activities are the best way to attract traffic. First, attract customers to consume at a cheap price or pay attention to the official account. Launch various preferential activities to build brand image. This approach does not take profit as the main purpose, but to 'stick' customers and let them experience their own services. What optimizations are needed in the details? Clean and tidy is essential, the appearance also needs to be personalized, and the replenishment process also needs to be paid attention to. No one likes shopping in a messy scene, which not only disturbs the mood of consumers, but also doubts the quality of the goods provided by vending machines. The equipment needs regular cleaning and maintenance, and the surrounding environment needs to be properly organized and cleaned. Optimization and licensing promotion are also effective ways to attract consumers. Replenishment needs to be timely, and vending machines are placed in places with a lot of people, so this means that all activities of vending machines are exposed to the public's view. Replenishment is regarded as a rigorous task to complete. Let the masses see that the products of the vending machine are carefully placed and selected high-quality products, so that there will be no customer concerns about the problems of the products themselves. At the same time, it also allows customers to remember that there is a place where vending machines are available for sale. The operation of vending machines is not about leaving the equipment there. If you want to earn pocket money, of course you can, but if you want to make vending machines fine and detailed, it takes time and brains to pass the brand image. The vending machine embodies concretely and resonates among customers. The future of the new retail industry is immeasurable, and building a good vending machine brand is expected to share the dividends brought by new retail