The reason why Guangdong unmanned vending machine has become a new retail symbol

The reason why Guangdong unmanned vending machine has become a new retail symbol, let's learn about the knowledge of unmanned vending machine with the author today! Hope it helps you. You will see unmanned vending machines everywhere in your life, especially in places like stations and hotels, so why are unmanned vending machines so popular? Let's take a look at the reasons. 1. Convenience and immediacy-it is closer to the user's daily life that cannot be replaced by e-commerce, and the unique convenience and immediacy cannot be replaced by e-commerce! With the trend that mainstream consumer groups are getting younger and more affluent, consumers' demand for convenience is becoming stronger and stronger. There are already more than 30 cities with a per capita GDP of over US$10,000, involving nearly 300 million consumers. In addition, according to market statistics, consumers’ demand for unmanned vending machines is, in order, fast, better, more, and less expensive. Consumers' demand for convenience in daily cyclical consumption is far greater than their sensitivity to price. Therefore, convenient retail channels that are closer to consumers' daily lives are a weapon against e-commerce and will be vigorously developed in the future. 2. As an entry point for offline traffic-e-commerce giants aggressively enter unmanned supermarkets. In addition to convenience and immediacy advantages, unmanned vending machines have the following characteristics: relatively fixed demand, high frequency of consumption, and popularization of mobile payments. The characteristics of placing a transaction from order to customer acquisition. Relatively fixed demand: most of the unmanned vending machines are set up within the radius of consumers' daily life, and are deployed in fixed crowd scenarios such as office buildings and communities. According to the living habits of the group, core categories can be flexibly deployed to meet consumers' periodic consumption demand. From order to customer acquisition: Before mobile payment was popularized, offline consumption data was out of touch with consumers. It was extremely difficult to operate users in depth and increase conversion rates because they didn't know who the users were or their consumption preferences. With the popularization of mobile payment, offline consumption has changed from order to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, the online + offline consumption records of consumers will be fully integrated into big data, and the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of online + offline consumption of users can be greatly improved, and the future data value huge. The characteristics of offline traffic entry, high-frequency trading, fixed demand, big data, and closer proximity to users are exactly what e-commerce needs most. The integration of online + offline channels will generate greater value in the future, so we have seen the grand prospect of e-commerce giants marching into unmanned sales. What transformations can be made in the integration of e-commerce + unmanned vending machines? Offline mobile payment can retain the ID, location information and consumption records of each user. E-commerce can analyze the past consumption data in the area through the background transaction records, and provide the products that users frequently buy online in advance. In the unmanned vending machine, promote the user's conversion of the product. E-commerce has acquired more offline distribution channels, and unmanned vending machines have also achieved higher conversion rates, achieving sales growth, and users can buy their favorite products in more online and offline scenarios. To sum up, it is the wonderful sharing brought by Guangdong vending machines. I hope it will be helpful to the majority of users and friends. If there is something unclear, I hope to understand it! At the same time, you can also follow the company's official website or call for consultation. Previous: What should you pay attention to when investing in smart vending machines for the first time? Guangdong vending machines will discuss with you Next: Precautions for vending machine replenishment