The outbreak of vending machines is just coming

Vending machines have been in China for many years and have been unknown for so long. This year, as new retail has ignited the fire of unmanned retail, the small and flexible sales terminal mode of vending machines has re-entered people’s attention. And in the ups and downs of unmanned convenience stores, unmanned shelves and other new business models, the industry has always been optimistic about the industry. Although there is no big hit, in fact, more and more people have quietly joined the market layout. The explosion of vending machines is coming soon.　　 However, not all vending machines can take this ride. Traditional old-fashioned coin-operated machines and beverage machines will definitely face elimination with the popularity of smart vending machines, and vending machines will usher in a constant wave of smart iterations. 1) Vending machines will become'storefronts' as common as the Chinese people’s impression of vending machines is that they sell water and drinks. In fact, in countries where vending machines are developed, such as Japan, the United States, and Europe, the products in vending machines have become very popular. The abundance, food, play, and even clothes are sold in vending machines. With the development of the Chinese market, the products sold by vending machines will usher in a period of innovation, and more abundant products will appear in the vending machines for sale, and vending opportunities will become as common as'storefronts'. 2) Touch-screen purchases have become mainstream. It is no longer necessary to press various complicated buttons on the machine. The new generation of intelligent vending machines with high-definition electronic touch screens realize the purchase interface at a glance through the operating system settings and design, so that your purchases It's as simple as buying on a mobile phone. Product selection, payment, and shipment are fully intelligent. Consumers can clearly see the types and prices of the goods on the screen, and they can easily buy with their fingers.　　 The purchase of screens has also become a natural advertising space, which is more accurate and effective for users, which has also become a major advantage brought by chain operations.　　3) Scan QR code payment into the basic configuration　　 Flexible and convenient mobile payment method is not only the need of consumption upgrade, but also the inevitable technological revolution. The future belongs to young people, and the fashion and convenience pursued by young people will inevitably become the target of business pursuit. 4) Machines and equipment become big data portals. The intelligent operating system on vending machines can intelligently control all goods. Every purchase of consumers becomes a data source for user portrait and purchase preference analysis. Operators can analyze it clearly through big data. Understand the needs and preferences of consumers in order to guide purchase, distribution, sales and other links. Invoicing management based on data analysis allows operators to increase sales more scientifically and effectively. Operators who have a large amount of user consumption data will also become the party who owns consumers in the future.　　 The vending machine will also be connected to a multi-terminal mobile portal for precision marketing, and it can use the results of big data analysis to conduct more effective reverse optimization of product selection and marketing activities. In the future, with the development of technology and the update and iteration of the mobile terminal, more portals will be connected to the vending machines. Consumers will use the mobile APP to find the location of the vending machines, place orders, and pick up goods. Operators will conduct promotional activities through various portals. , Recruiting activities, interactive marketing, such as issuing coupons through WeChat, launching a lottery, etc., the cost of attracting new customers will be greatly reduced.　　5) Intelligent control instead of manual management　　Internet access machine, whether it is equipment failure or goods out of stock, it can respond to the management end (including mobile phone and computer end) in real time. For example, when a vending machine fails, the monitoring system will quickly find out and issue a warning; and when the milk or potato chips are sold out, it will promptly send a replenishment signal to the manager, and there is no need to go to the site for inspections, which is very convenient Management of the operator. The intelligent management background can effectively control the precise management of inventory and supply chain, effectively reduce inventory pressure and purchase replenishment pressure, and even achieve zero inventory.　　 This article is organized by vending machines, and the views in this article do not represent the views of this site. Previous post: The era of vending machines and the Internet has come