The new retail era vending machine explosive growth

Vending machine explosive growth, a huge potential: compared to the global market, the world's nearly 19 million vending machines, China's nearly 300000 units. Per capita, Japan's top about 27 people/Taiwan, the United States is 62 people/units, the Chinese market is 4610 people/Taiwan. With reference to the United States and Japan of vending machines per capita ownership is calculated, big promotion space. The vending machine is entering the domestic market in the 1990 s, 2016 years ago is rely on exports to drive the growth of the industry, in 2017, the industry sales accounted for 55%, and the growth rate as high as 64%. From the point of sales area, Yangtze river delta and the pearl river delta region is the most widely vending machine penetration, the most mature regional market development, there are more than 60% of the machines laid in these areas. Bohai rim region in the number of the vending machine is gradually increased. With the development of urbanization, three or four line city people's living standards increase year by year, emerging local market to the vending machine market demand will be gradually released, concern about the future. New retail retail enterprises not only to more possibilities, also brought new opportunities for equipment research and development enterprise. For traditional mechanical machines, equipment, business can't do online operations, will naturally in offline operation, through the continuous cash flow assurance business health run. Now, the technology of permeable let vending machine products become more complex, the trend of the collaboration has come. Intelligent vending machine provider if we can do it at the product end depth enterprise service. Development foreground is very wide in this era of 'channel is king', the vending machine is not only expand the product sales channels, and expand the product information advertising channels, while the latter is more meaning. Vending machine, in fact, as a product sales channels on the profit performance is not outstanding, high holding costs, depreciation rate and relatively low probability to buy goods of high makes the vending machine itself is very difficult to profit, the practical significance of the advertising communication is far greater than the profits from vending machines. However, no matter how to say, the vending machine on the channel role is undeniable. In restaurants, office buildings, subway station, even around the corner, a vending machine may profit is limited, but it makes the sales channels and spread to every corner of the city. Intelligent vending machine in the domestic industry, many companies uncovered Japan vending machine's basic logic: do an own brand machine, and then to complete study, selected, replenishment, and other operations. Because it is its own machine, so can use the fuselage advertising profitable. Friends and domestic manufacturers, the treasure is the typical model, the profit pattern can be seen from the incomes: about 60% of revenues from selling goods, about 20% from advertising revenue, the remaining is the equipment ZuMai income.