The new era of vending machine operators need to know what capacity?

In general product market life cycle stage can be divided into: suggested budgeting, growth, maturity and decline four stages. Now China is in just entered the stage of growth period, and payment methods such as intelligent mobile payment and face the high-speed development of injected new momentum to the vending machine, into the very prospect of choice at this time. With the continuous increase of the vending machine operators, however, point to become a scarce resource, rent rises ceaselessly, improve the operating ability is particularly important at this time. So, new era vending machine operators need to know what capacity? One, the ability to read data with the iteration of intelligent systems technology upgrade, vending industry's future must belong to a new generation of intelligent digital models. The digital management of technological innovation is the most effective tools for new retail outperform traditional retail, the new era of operator is not only to data, to understand the data, but also learn how to use data scientific and efficient management. Carried a smart vending machine sells cloud platform system, the data is easy to see to understand, can realize remote control, and interactive marketing. All vending goods SKU data online. Smart to sell cloud platform integration online and offline traffic; Integration of online and offline behavior data, based on user purchase behavior, tastes, geography, consumption trajectory, such as data analysis, accurate drainage. Second, the commodity organization ability vending industry is moving towards a professional operation and fine management, requirements of product excellence in every sector of the organization. Operators can accurate data analysis to make the appropriate choice of products, replenishment, new, inventory, item management, decision-making, the vending machine is directly related to the process of operating efficiency. Any business development efficiency is money, the future will be based on efficiency. Vending machine's intelligence platform for goods type, vending machine number, point, area, time can realize batch operation and centralized maintenance, convenient and quick! Third, marketing ability refers to a new generation of consumers after 80 and after 90 young people, they are the main force of Chinese consumer. Have the basic characteristics of the domestic scholars think they consumption as the 'four high, namely high-tech, high-level, high efficiency, high quality. Operators should recognize these characteristics continuously improve products, in order to meet the demand of new generation of consumers. New generation of consumer behavior and consumer psychology has distinct uniqueness: the pursuit of personalized habit, like diversification, brand consumption, intelligent, convenient after-sale quality, keen to buy, etc. Understanding of consumer habits in the new era to develop on their consumption behavior and consumer psychology innovative marketing strategies, such as: on the product strategy, the combination of new, innovative product development, product optimization, product service form a complete set to change; On the pricing strategy, depending on the spending power will be the same kind of low-end products and high-end products in stores at the same time; On the channel sales strategy, to the vending machine unified planning a formal management, improve operational coordination ability and scale management, so as to optimize resource, improved corporate image, improve efficiency; On promotion strategy, vending machine operators can use electronic advertising and online advertising, on each sales terminal Settings screen broadcast advertising, vending machine 55 inch, 27 inch etc, a variety of electronic touch screen size, can give rise to new era consumers about the authenticity of the product experience, increase the credibility of products.