The four major trends of vending machines in the E era will usher in market growth

In the context of the slowdown in the development of the retail industry, companies are constantly exploring new models and growth points. People are paying more attention to the vending machine, a 'emerging channel' that has undergone 20 years of transformation, development and maturity. Kantar Retail's research results show that the number of vending machines in China has increased from less than 20,000 in 2011 to more than 200,000 in 2016. The domestic vending machine market is growing very strongly. Especially when the retail industry has encountered difficulties in the past two years, the contrarian growth of vending machines is worthy of attention. China's vending machines entered the outbreak period. Since 1994, Japanese Suntory vending machines entered the Chinese market, and domestic vending machines began to sprout. After more than ten years of exploration and imitation, the independent research and development and innovation system of domestic vending machines has gradually formed. In 2010, after the intelligentization of vending machine technology supported the sale of more categories, domestic beauty, fresh food and other companies entered the market, and vending machines began to develop rapidly. Subsequently, a large number of fast-moving consumer goods manufacturers such as Nongfu Spring, Wahaha, Master Kong, Uni-President and other companies also began to vigorously enter the market. In 2015, the vending machine channel opened the Internet + era, and vending machines and brands formed online and offline synergies. The vending machine industry began to explode. The functions and uses of vending machines are constantly enriched. After long-term precipitation, the current Chinese vending machines present four major characteristics: flexible location, independent operation, rich products, and diverse functions. On the demand side, as the economy continues to develop, the needs of shoppers have become more complex and personalized. Shoppers are increasingly demanding distance and convenience. The vending machines are flexible in place, independent in operation, rich in products, and diverse in functions. They can better meet the needs of shoppers in terms of convenience, proximity or immediacy. In terms of usage scenarios, there is a clear trend of diversification in the application scenarios of vending machines. More application scenarios such as living communities, gyms, business districts, high-speed rail cars, offices, etc. have been developed. Brand owners can proactively choose appropriate placement scenarios based on brand and product positioning characteristics, and at the same time, by expanding application scenarios, they can continuously match the personalized and complex needs of shoppers. In terms of product mix, operating companies can use the terminal data system to more accurately analyze and estimate the needs of shoppers, put different product combinations for different consumer groups in different scenarios, and perform rapid switching in time periods to achieve single point benefits of vending machines maximize. In terms of channel roles, the development of the Internet, big data, and artificial intelligence has provided technical support for the improvement of the interactive experience of vending machines, and vending machines have been given more roles and meanings. It has achieved synergies with offline physical stores, official WeChat accounts, and e-commerce platforms, and it has also begun to play a more marketing role in addition to product sales. According to the forecast, the following four major trends will bring huge market growth in the next five years: 1. Development in the segmented vertical field, forming a high-quality route in a vertical field. 2. Vending machines exclusive to retail enterprise brands have become a new direction in the market. 3. Vending machines will become an important channel and medium for brand marketing and product promotion. 4. Vending machines will be redefined: diverse scenes, rich products. Guangdong Commercial Equipment Co., Ltd. and China's self-service vending industry have carried out in-depth cooperation in many aspects to provide industry solutions and jointly promote the orderly, healthy and vigorous development of China's retail and vending machine industries. The above article is provided by the vending machine. Please mark the reprint. Previous article: The vending machine meets the era of electronic payment. The market potential is huge