The flow of people is not equal to the flow of passengers, interpretation of the misunderstanding of vending machine location

The sales of the new cloth machine did not improve in half a year, and many operators began to wonder: What is the reason? Is it the wrong way or the product is not good? Will it be okay to do marketing promotion? Among these doubts, few people doubted their location. The reason is also very simple. Everyone believes in their own vision and feels that there is no problem with the flow of people and the choice of location, so it is definitely not the reason for the choice. In fact, you may have entered the misunderstanding of choosing points. There is a lot of people, why are the sales of vending machines not good? Some experts say that choosing a point means choosing the flow of people. However, many operators often mistakenly equate human traffic with passenger traffic. Passenger flow: Refers to the number of people passing through the device within a certain period of time based on the potential consumers of the vending machine. People flow: refers to the number of people who do not belong to our target consumer group. Therefore, the flow of people ≠ the flow of passengers. People who pass by are regarded as the target group, so the selection of points is not rigorous. Only target customers who actually consume can be counted as passenger flow. It is recommended that the majority of operator customers, before preparing to invest in vending machines, must remember to observe and investigate on-site. Your target customers are potential people who may purchase goods in front of the equipment, and do not be deceived by the illusion of human traffic. For example, a large number of people pass by at the gates of some communities, but the sales volume of goods in vending machines is not necessarily good. The advantage of the vending machine is that it can operate 24 hours a day, 7 days a week, but the price of the goods does not have much advantage. If community residents live at home and are willing to walk a hundred meters to go to the supermarket or canteen in order to save a few cents, then the vending machines will naturally have no sales. But young students and salaried workers do not have this problem. The movie theaters, subways, airports, university campuses, theaters, factories, office buildings, tourist attractions and leisure places they often go to have a certain consumption power. The places where these people often go are good places for vending machines. For people who invest in vending machines, it is more important to control the flow of passengers than to select locations based solely on the flow of people. Fortunately, because vending machines have a small footprint and high flexibility, they can be based on actual operating results. Adjusting points can also be flexibly equipped with goods according to the situation of the points. Only by converting the flow of people into passenger flow is the way to make a profit for the vending machine. As a veteran manufacturer of vending machines in Guangdong Province and a national high-tech enterprise, it has always adhered to the actual market demand as the equipment research and development orientation. With advanced equipment, perfect technology, and strong technical strength, it develops customization and mass production for customers in various industries. Various styles of vending machines. In recent years, after continuous market operation inspections, beverage vending machines, lattice cabinet vending machines, and lifting vending machines have all gained good reputation from all walks of life. We will adhere to the development concept of technological innovation and service-oriented, and invest in every link of Ru0026D and production with the 'craftsman spirit' of excellence. We will not forget our original aspiration, forge ahead, and strive to provide our customers with better equipment and better services. The above information is shared by beverage vending machines. Please mark the reprint. Previous post: Outdoor operation skills and precautions of unmanned vending machines