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2019 is called the'first year of face payment'. Pay by face has become the hottest track in the payment industry. On the 21st, iiMedia Consulting released the 'Special Research Report on the Social Value of China's Face-based Payment Technology Application in 2019It will exceed 760 million people, and will replace the scan code payment as the main payment method by then. Facial payment has become the hottest track in the payment industry Since 2014, Alipay and WeChat Pay have pioneered the research and development of facial payment and have conducted commercial explorations. Last year, Double 11 Alipay announced bio-payment data, and biometric payment methods such as fingerprint payment or face payment accounted for 60.3%. Zhang Yi, CEO and chief analyst of iiMedia Consulting, believes that China's non-cash payment has accounted for 91%. Now, China's technology accumulation and commercialization exploration of facial payment has also taken a leading position in the world, so it is more worthy of policy Encouragement and support. According to the report, face-scanning payment has also led to a series of new industries and new professions, such as face-scanning hardware manufacturers. Only Alipay’s face-scanning field has directly or indirectly led to the employment of at least 500,000 people. Pan Helin, Executive Dean of the Institute of Digital Economy, Zhongnan University of Economics and Law, believes that the convenience of 'face-swiping' payment is unmatched by other payment methods, and the scene experience it brings is also refreshing. In addition, brushing faces will also promote the digital transformation of the retail industry and provide a broad growth space for many emerging consumption models. Can’t use face payment as the only verification factor Zhang Yi said that in the survey, 70% of users believe that face payment is more secure than traditional passwords. 'For users, passwords can be modified, but faces and fingerprints cannot be modified, so it is relatively safer. Face recognition is accurate and difficult to steal, which can effectively improve the user’s life and work efficiency. 'Zhang Yi said. At the Financial Network Security Forum held on September 20, Li Wei, the director of the Science and Technology Department of the Central Bank, said that in cyberspace, only a single feature such as a human face is used for financial transaction verification, and there are serious transaction risks. When a financial institution collects facial data in relevant transactions, it should inform users in advance of the way the information is used, and clearly obtain the customer's authorization. At the same time, don't simply use facial features as the only transaction verification factor. Multi-factor authentication must be performed based on the risk level combined with other factors such as user passwords. Some citizens are worried: Will face-swap technology bring risks to the increasingly popular face-based payment? In this regard, Alipay stated that its face-swiping payment adopts measures including 3D face recognition technology, the need to enter a password to activate the face-swiping payment, and the use of multi-factor verification to prevent risks. Before face recognition, it will be detected by a combination of software and hardware to determine whether the collected face is generated by photos, videos or software simulations, which can effectively avoid the fraudulent use of identity caused by various face forgeries Happening.