The evolution of vending machines: the arrival of the era of IP is king

01--The three development stages of vending machines are why it is generally difficult to do business now, because most practitioners still use old experience to solve new problems, but with the post-95s and post-00s becoming the main consumer, the product-market-sales Methodology is no longer a method; just like the vending machine industry, when everyone is still providing more beautiful machines, technologically advanced equipment, and researching the right products to increase revenue, they have actually entered a misunderstanding. Most retail industries face the same dilemma. They are using old thinking to solve new problems. The first stage of the development of unmanned vending machines is a non-interactive stage. Most operators are still at this stage. They are struggling with the ability to deploy points, but it is not broken quickly, but when there are more and more participants, the really good nodes are limited, and the entry cost is getting higher and higher, so it is becoming more and more difficult to operate; In the second stage of the development of unmanned vending machines, a batch of smart terminal devices that interact with customers appeared, represented by lipstick machines and lucky box blind box machines. Consumers can interact with games and obtain products, which is better than the first. The cold vending machines at this stage gave customers more surprises and attracted countless eyeballs. However, many of them were short-sighted and focused only on short-term performance and revenue. After a while, they quickly fell silent; 02--Good The IP is the wings of vending machines. When the third-generation vending machines with IP genes appeared, the business scalability of vending machines has been unprecedentedly improved. The entry of all kinds of IP with its own traffic makes business no longer available. The passive consumption of the first generation and the impulsive consumption of the second generation have become a business that can actively attract customers, because our customers are already born in the 90s and 00s, and they are the generation captured by various IPs. They are concerned about the quality and cost-effectiveness of the products. I don’t catch a cold, but various IPs have formed a subculture circle, forming a closed loop selling IP products. This is also the basis for the desperate layout of the world’s leading IPs such as Disney and Universal. In China, it is represented by Bubble Mart. The reason why the hand-run blind box company relies on the power of capital to acquire a large number of excellent IP; 03--excellent case Let's take a look at this 'small shop' with the theme of Doraemon! 2 intelligent unmanned vending terminals + 1 display cabinet is only 4 square meters! SKU reaches more than 200! The cost is indeed less than one-tenth of opening a physical store! What kind of fairyland effect is this! ! ! It covers an area of u200bu200b4 square meters, and mainly sells 'Doraemon' theme products. The lovely atmosphere created by the scene is permeated in the shopping mall, attracting many friends to stop. Every smart vending terminal sells refined products. The selected popular IP products can be felt from the screen, which can make people want to stop~, a classic case;