The era of consumption upgrades is coming, and vending machines usher in a new round of changes

Since ancient times, after the emergence of any industry, it will not stay in a stable stage. In the process of following the changes of the times, it will inevitably experience subversion and being subverted. Otherwise, even if it will not be abandoned by consumers, it will be The latecomers topped the list. The subversion of the industry is only a matter of time, which is vividly demonstrated on the vending machine. In China, there is a saying: Keep changing in response to changes. However, in the vending machine industry, it seems that there is no feasible way. Vending machines first appeared in Western Europe in the 1950s and 1960s, but in the following decades of development, there were not too many breakthroughs and innovations in either category or technology, and this kind of 'easy' approach not only Appeared in the West, it is the same in China. After entering China in 1999, vending machines were once well received. The vending machines distributed in subways, shopping malls, parks, etc. not only bring freshness to consumers, but also provide them with convenience. Since then, many imitators have joined the industry that seems to be'you can make money lying down'. However, more than ten years have passed, and Youbao, the leader of the domestic vending machine industry, is still in the business of selling water, and China's vending machine market still has a lot of room to be filled urgently. In Japan, vending machines are referred to as an “old-care industry”, but in China they have not become an extremely popular format. One of the most direct reasons is the simplification of categories. The scene is more 'tastelessTherefore, if the vending machine industry wants to rise, the categories must move toward diversification and combination, and must respond to the changes of the times with changes and respond to the changes of consumers. The subversion of the vending machine industry must start from the category. Because the category can determine whether it is a featureless vending machine or an intelligent micromarket that meets the diverse needs of consumers. For this reason, many companies are trying to break through categories and give consumers more choices and better experience. They are also one of them. First of all, the choice of categories and collocation are centered on consumer needs. With consumers becoming more and more'lazy', it is no longer possible for them to purchase a product through a vending machine and then purchase another product that matches it through other channels. What they want is convenience , Is a one-stop service. To this end, the products in the vending machine will be combined according to their target consumer groups. This combination is not only a combination of different beverages or different snacks, but through data on their target groups Analyze and find out the characteristics of the consumer groups covered by the vending machine in different consumption scenarios, and then choose products to meet the needs of this part of consumers. For example, in the factory scenario, 80% of people like functional beverages and barrel noodles are found through consumption data, so they can be put into a vending machine for consumers in the factory to choose. It is not difficult to find that the smart vending machine is catering to the needs of consumers, from the traditional vending machine's 'what I provide, what you want' to 'whatever you need, I will provide what'. However, this kind of category matching transformation is basically without threshold, because he only needs to put goods in the vending machine based on the consumer's preference. The difficult thing is how a vending machine can meet the different needs of consumers. This puts forward higher requirements for the internal structure of the vending machine. One of the problems that needs to be solved urgently is how to make the cargo aisle accommodate different commodities, and it can also be adjusted. And the smart vending machine can now realize the flexible adjustment of the goods channel, which means that the link of commodity adjustment based on consumer demand can be realized. For consumers, you can buy a variety of products on a smart vending machine. It may be a lucky bag gift box that will surprise you, it may be an afternoon snack, or it may be a makeup set. For the customers and the customers who work with them, the efficiency of the floor can be maximized while reducing operating costs and trial-and-error costs. In China, the vending machine industry was a huge blue ocean market before it was completely subverted. Players who can truly seize this blue ocean market must discover consumers’ changes in time as they change with the times. '!