The emergence of new retail, the deep integration of vending machines and online platforms

In the Internet era, the traditional retail industry has been impacted by the e-commerce Internet. In the future, offline and online retail will be deeply integrated, coupled with modern logistics, and service providers will use innovative technologies such as big data and cloud computing to form the concept of new retail in the future. In the past year, with the sudden emergence of new retail, more and more merchants are no longer simply doing online platforms or offline entities, because their respective disadvantages are constantly being magnified. Transformation is both compelling and following the times. The pace of progress, most companies know in their hearts that if they cannot transform in time, it is only a matter of time before they decline or die. The in-depth online + offline combination of vending machines + online shopping platforms is one of the new retail forms that have recently emerged. Its appearance has brought an all-round upgrade to the current traditional retail industry. Offline terminal promotion, online promotion visitor vending machine can not only be used as a terminal for offline sales, but also a good advertising promotion and communication platform. Use the offline advertising of the vending machine to attract customers to the online shopping platform and realize the role of customer drainage. Offline actual experience, online platforms can purchase vending machines to sell some products on the online platform at the same time. Customers can purchase a small amount of experiences on the vending machines. After the experience, if they feel satisfied with the effect and need to purchase, they can go to the online platform. Make bulk purchases. Offline joining at a low price, online long-term income vending machines + online platforms are interconnected, investors can invest in self-service vending machines at a low price, and then get online platform membership rights, promote this shopping platform to friends, guide registration, and you can get Related referrals and shopping commissions, this is a measure that can obtain long-term benefits. Online product screening, offline terminal sales of products sold by vending machine terminals can filter the products on the shelves through the background data of the online shopping platform, select products that are popular with consumers, increase sales, and speed up the sales of vending machine products. More profit. Online product sales and offline terminal promotion use the display screens of offline vending machines, LED advertising spaces, and fuselage advertisements as product promotion channels to promote online shopping platforms and promote product sales on online sales platforms. Promotion of online products and promotion of offline transactions. Online shopping platforms can not only be used as a platform for selling goods, but also can be used to promote offline activities of offline vending machines online, and expand online and offline. Market influence, so as to achieve offline merchandise sales. The above information is provided by the vending machine. Please mark the reprint. Previous: NEEQ Retail Industry Quarterly Report The vending machine welcomes the golden development period