The business opportunity behind a vending machine

With the rapid popularization of mobile networks, smart phones, and mobile payments, the threshold for the use of self-service vending terminals has also been greatly reduced. Many people will find that more and more vending machines are beginning to appear in various places. This may be a direction for the future transformation of food and fast-moving consumer goods companies 'self-service vending terminal + service platform1. Self-service vending terminals are not only an effective supplement to physical channels, but also an effective point of contact with end users. Compared with traditional sales channels, automatic vending terminals have the advantages of high technical content, new sales methods, and good consumer experience. Moreover, these 'never-get off work smart salespersons' are never tireless and do not need to be paid. They can really do it. Hard work and no complaints can reduce costs while creating profits. Today, channel costs are increasing day by day, it can be said to be an effective supplement to physical channels. A more important significance is that self-service terminals can constitute effective contacts for consumers and form a connection with consumers. If traditional channels used to act as a bridge between enterprises and consumers, the connection between the two often occurred at the moment of commodity sales. The strength of this connection is actually very low, and there is a certain degree of ambiguity and inconsistency. rationality. Merchandise sales data is in the hands of channel merchants, and sales often do not fully reflect the needs of consumers. So now the self-service vending terminal almost perfectly solves the ambiguity and authenticity of this data source, because this is the result of a direct connection between the enterprise and the final consumer, and this can be a higher-quality connection. 2. Data will become a new driving force for the FMCG industry. For many years, traditional enterprise transformation has always been 'not feeling'. Where to turn and how to turn are difficult problems faced by business owners. One of the important reasons is that the enterprise does not understand the real needs of users. Most of the companies on the market conduct demand research through market research, and this kind of data is usually one-sided, and will be affected in many ways in the corporate decision-making process, and the role of driving the company's products and business is relatively limited. Self-service sales terminals have the ability to contact users and directly obtain user data. Sales data is direct, real-time, and effective. In the future, there may be data with broader dimensions and higher value such as user evaluation and taste experience. This is obviously more important for product production and launch. For the food and fast-moving consumer goods industries, these data may have a strong guiding significance for the adjustment of the company's product direction. The key decisions of the future enterprise may come from these actual data from the front line. 3. Self-service vending terminals may become an important component of the FMCG industry channel. In fact, automatic vending terminals have appeared in China for nearly 20 years, but the response in the retail market in the past few years has not been good. On the one hand, due to the lack of mobile payment methods, the experience of these self-service vending terminals is not good; on the other hand, most people are still used to buying goods through physical channels, and user habits have not really been cultivated. However, statistics indicate that when the per capita GDP exceeds 10,000 US dollars, the vending machine industry will usher in a flashpoint. The rise in consumer demand, labor costs and venue rents will give rise to greater demand for the vending machine market, and the potential for the development of vending terminals in the Chinese market is still huge. With the development of the economy, people's work and life are accelerating, and smart phones and mobile payments are rapidly popularized. With many advantages such as convenience, low cost, and 24-hour operation, vending terminals are bound to become emerging in the fast-moving goods industry in the future. Sales channels, and even the fast-moving goods industry, are 'a must-see' for the network layout of retail terminals. Forty years have passed since China's reform and opening up. From barbaric growth to difficult transformation, the fate of every industry, every company, and everyone in the company has undergone subtle changes in economic and social changes. I don't know where the future is, but I believe that as long as we keep keen insight, humble and curiosity, and the courage to keep trying, opportunities will appear in an unexpected way.

At the same time, as the recent research of Haloo shows, the benefits of improved productivity and firm performance can make implementing basic management practices worth it.

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