The 5 key factors that led to the loss of some partners of the vending machine in 2018 cannot be ignored!

With the development of intelligence, unmanned vending machines have appeared in many places now, without personnel management, people can choose according to their own needs, and then make purchases. This not only provides convenience for consumers, but also a brand-new way of entrepreneurship for entrepreneurs. According to incomplete statistics, in 2018, small and medium-sized enterprises engaged in the development of unmanned vending machines were able to achieve a lot of real profits, but they suffered losses. There are also some. What is the reason why these entrepreneurial partners are not able to start their own vending machines? These five issues are key factors and cannot be ignored. The first question: I don’t know how to operate. Considering that the scope of operation is too wide and not far away, the market currently divides unmanned vending machines into three categories: 　　 1. Pay first and get the goods (spring vending machines, crawler vending machines, elevators) Vending machines, tobacco vending machines, water vending machines! etc.) Covered with major subway stations, train stations, airport halls, office buildings, hospitals, etc., it can be said to be the most widely used and cost-effective machine at present. 2. First take the goods and pay later (gravity sensor containers, unmanned supermarkets, etc.) However, the later invisible traffic fees and software service fees of unmanned supermarkets are extremely expensive; the application scenarios of gravity sensor containers are small and the market is mature. There are only a few technologies that can be truly commercialized. 3. Open vending racks (unmanned racks in major offices) unmanned racks. This kind of operation of unmanned racks in offices and other places, of course, has great limitations in your own business, and sales are naturally not good! This business model is almost all GG behind, for example: xx beauty is already the first example. After having a basic understanding of the unmanned sales methods on the market, I will tell you one of my definitions of new retail: based on the new retail growth generated by the 'consumption scenario' + 'precision groupSatisfy!　　 1. Regular demand 　 　 2. Instant demand 　 　 Under the stimulus of certain scenarios, a desire sound (instant demand) is made deep in the heart. If it can be met immediately, the probability of impulsive consumption is very high. For example, in first- and second-tier cities, traditional pure shopping malls are almost completely replaced by complex malls to meet people's immediate needs for food, drinks, and photos. The second question: I don’t know how to promote. Many novices don’t know what form of activity to promote. The author believes that unmanned vending machines can be used for brand promotion and promotion online. Borrow soft articles to spread it. You can use them on major We-media platforms. Certification, this will have a better effect on the brand image of the unmanned vending machine. The promotion of unmanned vending machines tends to focus on physical stores, allowing users to test the effects on the spot, and personally experience this is the best way to promote. You can also do some small and medium-sized enterprise entity activities such as promotion, prize quiz and other activities. You can also cooperate with entity businesses and cooperate with more powerful local entity enterprises as the fastest way to grow. The fourth problem: I don’t know how to choose a venue. Unmanned vending machines occupy a small area and are suitable for many places, such as pedestrian streets, Internet cafes, movie theaters, and school gates. Operators need to pay attention to choosing places with a lot of traffic, which can attract consumers and also cater to market needs. The fifth question: I don’t know how to write statistics and do statistics. Data statistics can help merchants clearly understand the sales of goods and consumers’ purchasing preferences, so as to understand market sales trends and facilitate timely adjustment of marketing strategies in later operations. If the business does not conduct statistics on a regular basis, the operation of unmanned vending machines will be blind and passive, and gradually the business will be overtaken by other competitors.