The 13th ICIF New Farmers Innovation Summit was successfully held to share the new offline operation model

On the afternoon of September 21, hosted by the Office of the Organizing Committee of the Dongguan Cultural and Creative Industries Expo, undertaken by Dongguan Wentou Venture Capital Co., Ltd., executed by Dongguan Xi Niu Culture Co., Ltd., Rural Revitalization Committee of China Association for the Promotion of International Agriculture Cooperation, Guangdong Ecotourism Chamber of Commerce , Co-organized by the Rural Revitalization Committee of the Guangdong Provincial Regional Economic Promotion Association, and the 2019 New Farmers Innovation Summit supported by Fenghua Society's strategy was successfully held. Fang Dongxiao, leader of the Disciplinary Inspection and Supervision Team of the Publicity Department of the Municipal Commission for Discipline Inspection, Xu Dongmin, former deputy inspector of the Dongguan Development and Reform Commission, Lai Huineng, vice president of Qiushi 'Xiaokang' magazine, Wu Shuhong, deputy general manager of Dongguan Wentou Venture Capital Co., Ltd., Yu Xuebing, vice chairman of the Guangdong Regional Economic Promotion Association and director of the Rural Revitalization Committee, and Chen Baichuan, secretary general of the Guangdong Ecotourism Chamber of Commerce, and other guests attended the summit. In addition, nearly 300 entrepreneurs, representatives of new farmers, and entrepreneurs from Dongguan Network Technology Co., Ltd. also participated in this summit. The summit focused on the contents of'Pioneer Power Leading the Revitalization','Rural Revitalization E-commerce Empowerment' and other content carried out'Building Regional Public Brands and Leading Rural Industry Revitalization','Regional Public Brand Building Leading Rural Revitalization High-quality Development','Digital A series of keynote speeches such as 'Agricultural Products Helping Rural Revitalization'. Ask for a speech. Lai Huineng, deputy director of 'Xiaokang' magazine, Zhao Jianhua, chief director of the 'Chinese Symbol' project, Yiyi partner Fan Zhixing, Fengmai Network CEO Yu Rongwei, Yunji partner Zhang Tiecheng and others share different perspectives on revitalizing traditional agricultural resources. In the roundtable discussion session, Internet Technology CEO Tang Zhicheng, Lanjingshe co-founder and CEO Cheng Yimin, Qiantang Club Enterprise Club CEO Chenxiang, Zebra Member China Field Project Leader Huang Jinqiu, Shunlian Power COO Wu Weiyi, and Fanxiang Life founder Li Hongxing 8. Zheng Zan, founder of Dongguan Tebaobao Technology Co., Ltd., and eight guests discussed in depth how e-commerce can exert its engine power in the field of rural revitalization. Tang Zhicheng, CEO of Dongguan Network Technology Co., Ltd., introduced a new model of intelligent experience bar, which empowers new agricultural industries with culture and data. While providing accurate offline sales channels, it also screens and improves the tonality of agricultural products to make them more in line with the increasing improvement. When completing the closed loop of brand exposure-experience-sales-repurchase, the user system and data bank will be established to provide a new engine for improving the efficiency of advertising and sales channels. In addition to the wonderful content of the summit, in order to keep abreast of the new situation of rural revitalization and expand the new dimensions of cultural and creative exhibitions, the cultural and creative exhibition will launch the creative new agricultural exhibition area for the first time. Various creative agricultural products developed and produced by cultural and creative enterprises in Fuyang, Lin'an, Chun'an, Jiande, Tonglu and other places have all appeared. Through technology, creativity and other means, a creative new agricultural theme space integrating experience, leisure and consumption has been created as a whole . The apricot blossoms, spring rain, small bridges and flowing water, white walls and black tiles in the countryside are all concentrated in this ritualistic 'Creative New Farm Carnival'.