Technology-New User Experience of Hotel New Retail

New retail has become an irreversible development trend in the future, and the rise of scene-based experiential precision marketing is an inevitable result of social and economic development. Through digital technology, the retail industry's entire industry chain of'people, goods, and markets' can be reconstructed and rebuilt. The self-service retail experience is ushering in a period of rapid development in China, and the scene-based experiential self-service retail experience is an indispensable and important part of all walks of life in the future. The'Smart Hotel' is the highlight. As a key industry connecting tourism, business trips and people, hotels must develop in a more intelligent and digital direction. The needs of users to check in and check out in seconds, to accurately push and market hotels, tourism and specialty services, and to self-purchase through mobile payment are all trends in the development of the hotel industry. More and more large hotel groups, smart hardware manufacturers, and Internet companies are pouring into the wave of 'smart hotel' upgrades to seize various business opportunities. Dongguan Network Technology Co., Ltd. is one of the most representative high-tech enterprises in the research and development of Internet of Things technology. Committed to creating a new intelligent hotel ecology through the self-service IoT system. It owns a series of software and hardware IoT platforms, including smart experience bars, hotel self-service check-in machines, etc., which are now used in more than one thousand hotel groups and stores, and are now in the leading position in the industry. And formed strategic cooperation with Tencent, Industrial Bank, Industrial and Commercial Bank of China, Ping An Bank, HNA Group, China Mobile, China Unicom, 900you and other groups, and obtained tens of millions of yuan from well-known investors and institutions such as Zhijian Investment and Lianshi Investment. Financing. Technology is committed to opening up the hotel scene, in-depth research on user experience and brand communication dimensions, connecting the upstream and downstream industry chains, with the logic of S2B2C, a new e-commerce marketing model that integrates suppliers to empower channel providers and jointly serve customers. First establish channels to solve the pain points of the hotel scene, attach to the traditional retail business, and then realize the attributes of media marketing, realize timely marketing conversion and traffic retention. On the one hand, technology empowers hotels to reduce hotel retail management costs through equipment functions including product management, shelf life management, inventory management, electronic reconciliation, sales records, scan code payment and other efficient Internet management methods; on the other hand, to empower brands, Provide precise brand marketing solutions to facilitate the brand to acquire precise customers, and at the same time create new revenue for the hotel; ultimately serve users, create scene-based experiential marketing based on user needs, and diversified experiences such as VR experience, tasting and trial. In hotel rooms, the brand perspective deepens users’ impression and awareness of the brand, and the hotel perspective enhances user experience. The science and technology team is led by the returnees' continuous entrepreneurial team and entered the intelligent self-service industry in 2015. The company was selected as the '5050 Plan' for overseas high-level talent innovation and entrepreneurship in Dongguan High-tech Development Zone (Binjiang), and was assessed as a high-tech enterprise in Dongguan in 2018 , Won the first prize of CITIC Guoan Longchao National Entrepreneurship Competition in 2018. As of April 2019, technology or supply chain services have covered nearly 20,000 hotels and millions of guest rooms; more than 80,000 self-operated and service terminals. Technology 2019 aims to serve at least 2 million guest rooms and 1 billion annual users.