Talking about what kind of business is vending machine?

In 1994, China launched its first vending machine, and the industry has been in a downturn ever since. Nowadays, the concept of unmanned retail is very popular, and vending machines have been silent for a long time and are beginning to usher in a good opportunity.　　So what industry is vending machine? 　　Industry Overview　　Vending machine is the ancestor of the unmanned retail industry that appeared in the 1970s. It originated in Japan. The rising rent and labor force promoted the rapid development of the industry. At present, there are as many as 5 million vending machines in Japan, with an average of one for every 24 people.　　 At present, China is at a similar stage to Japan at the time, but China, with a population of 1.4 billion, had only about 200,000 vending machines in use by the end of 2016. Compared with developed countries, the market space is huge.　　 may be in response to the call of'new retail'. This store has been particularly fierce in the past two years, because the data in 2014 was less than 100,000 units nationwide.　　 The vending machine industry chain involves a wide range of areas, including: sheet metal, accessory manufacturers, manufacturers, operators, electronic payments, beverage manufacturers, software development, etc. After more than ten years of development, the industrial chain has become quite mature.　　 There are many vending machine manufacturers in China, with strong brand strength and industry influence. Currently, new companies are springing up like mushrooms. Under the impact of the new era, old manufacturers have also begun to attach importance to the research and development of new products.　　Business characteristics　　How do vending machines make money? It is clearly stated in the prospectus of Youbao: The company's business model revolves around the operation and management of vending machines.　　The main revenue includes retail revenue, external advertising revenue, and revenue from display fees collected from some suppliers. Operating costs mainly include commodity procurement and distribution, point rent, machine depreciation, labor costs, etc.　　Retail revenue is easy to understand, that is, to earn the difference in product gross profit. The display fee is the practice of traditional supermarkets, because vending machine space is limited, and the products of the supplier on the shelf have to charge an entry fee (change one if you don't give it, mainly for disadvantaged suppliers). Advertising revenue comes from the fuselage and APP, which is easy to understand, but there are also doorways.　　 The actual sales of vending machines placed in subway stations, commercial centers, scenic spots and other public places are limited. Because in these open spaces, consumers often pass by in a hurry. In addition, the current urban retail outlets are very dense, and the increase in sales volume will be limited. The vending machines in these places are largely to collect advertising costs.　　 The retail revenue of vending machines mainly depends on relatively closed channels such as office buildings, factories, schools, and hospitals. This has some things in common with the unmanned shelf selection in a closed space, but the unmanned shelf needs to be more refined.　　 This article is organized by the vending machine, this article does not represent the views of this site. Previous post: How about the unmanned vending machine market for adult products?