Talking about the prospect of the vending machine

In 2018, the development of the online Internet industry has gradually seen bottlenecks, and the black hole aggregation effect of e-commerce platforms has become more and more obvious. The bigger the bigger, the stronger the stronger. The original online business is essentially a traffic business, from search engines to social media, and then to content platforms, whether manual recommendation or machine recommendation, the essence is traffic thinking. The number of Internet users in China has exceeded 700 million, the demographic dividend is gradually disappearing, labor costs are gradually increasing, and shop rents are also high. In such an environment, how to improve the customer acquisition ability of offline stores and how to increase the revenue and efficiency of stores are also many practitioners. The question that the author thinks about.　　 The vending machine industry is the earliest unmanned retail model. The development of the domestic market has a significant gap compared with the European and American markets. Let's first look at a few sets of data: In 1999, vending machines began to enter the Chinese market. According to public data, the number of vending machines in my country in 2017 was 1.012 million. If China's population is divided, the development space of the vending machine market can be seen.　　 With the blowout of mobile payment and the maturity of the Internet of Things and hardware technology, the vending machine can be said to be a better unmanned retail model. It occupies a small area and can radiate the surrounding floating people, with flexible adjustments, no rent and no labor costs. Offline stores can expand with stores as the core, radiating more people, forming a chain and octopus expansion, which is more efficient than the traditional store chain. The shop+N model has been recognized by many customers and industry players.　　 Speaking of the profit model of the vending machine, look at the source of the vending machine's profit: the profit from the sale of goods, the profit from the vending machine body sticker advertising, and the profit from the streaming media advertising service of the vending machine screen. To improve the feasibility of the profit model, think about how to maximize these three sources of profit.　　 The profit maximization of goods is to reduce the purchase price of the goods and increase the retail price of the goods. Therefore, expanding the business scale can reduce the purchase price, and there is not much room for the retail price. Sell u200bu200bhigh-margin products, such as fresh fruit meals and the like. Concrete can spread.　　 The extra profit of the vending machine body sticker, the net profit income, but there are prerequisites: scale and flow. Return to traffic thinking and make vending machines the core of traffic. Everything is operated in accordance with traffic thinking. I won’t say much about this specific vending machine operation method. The wise see the wisdom.　　 The extra profit and net profit income of streaming media advertising on the vending machine screen also have a prerequisite: cultural communication qualifications are required, but the current management is not very strict, but content review must be reviewed with a high degree of political and content sensitivity. The operating method is also a traffic thinking.　　 Finally, I will talk about a relatively special source of profit: the agent of the vending machine joins. Each company will have an agent franchise policy mechanism, mainly the huge profit margin of the equipment and the agency authority. If you have a certain degree of strength, the agent will have a huge profit margin on the price of the goods, and the agency authority will also be very generous. It depends on the policy mechanism of each company. It is inconvenient to say more.　　 The overall environment of China's vending machine industry has begun to improve this year. The Internet industry is changing rapidly and we need to seize opportunities. Internet giant Alibaba has also taken a fancy to the cake of offline vending machines, which should be known to all practitioners. It is estimated that in the next six months, this industry needs real doers, and it is time to test real technology.　　 This article is organized by a vending machine, and the views in this article do not represent the views of this site. Previous article: How much do you know about the types of vending machines?