Talk about the trend of domestic vending machine market

The birth of the new retail industry gave birth to many outlets, such as artificial intelligence, driverless shelves, driverless stores, and so on. Among them, the unmanned aerial vehicle has become an obvious tuyere, with high explosiveness, high financing, and high-speed extinction.　　 This is also because of the defects of open unmanned shelves and the free shopping model that challenges the quality of customers has not yet found a feasible method, making the unmanned store that realizes free shopping in a closed space another outlet after drone management. But the capital injection this time is not so crazy. The wind has also changed from a hurricane to an ordinary monsoon.　　 However, in the new retail model similar to unmanned shelves and unmanned stores, there is another form called'unmanned vending machine', which can also become'automatic vending machine','smart vending machine' and so on. Compared with the first two, the'vending machine' not only has the inherent advantages of unmanned shelves' small size and high efficiency, but also has the free shopping advantage of unmanned stores' high experience and full categories. It stands to reason,' Vending machines were supposed to be the best new retail product of the times, but it was the only one that had difficulty forming a tuyere.　　Why is such a cost-effective retail model not favored by the market and capital? There are three reasons: 　　First, the market circulation of unmanned vending machines is more common, and capital gimmicks are difficult to break through. Vending machines have existed on the international stage for a long time, and they are a kind of urbanization equipment in developed countries and regions such as the United States and Japan. For the domestic market that is keen on new things, the'traditional' characteristics of vending machines limit Its rapid development. On the other hand, unmanned shelves have attracted countless investments with the market gimmick of 'low-cost and traffic grabbing'. After all, for the investment circle, the more unstable the new model, the easier it is to seize the market, and the easier it is to build it into an independent market. Horned beast.　　Second, the vending machines are ecologically mixed, and the channels appear to be faulty. Take Japan as an example. Most of the stock vending machines are still traditional models for money shopping. They have no advertising touch screens, fingerprints, or face recognition. However, the overall market is operating well and is the average per capita vending machine in the world. The country with the highest possession. On the other hand, in the domestic market, from mobile payment to RFID open door picking, from visual recognition to AI voice interaction, many cutting-edge high-tech vending machine concepts have emerged in recent years, but in fact, these technologies are more of an attracting investment. Means to solve the problem instead of actually solving the problem. For consumers, whether they support face recognition is not important. Whether they can easily buy their favorite products is the most important thing. At present, more vending machines in China focus on technological experience. After all, Only in this way can investment be attracted. But in fact, for vending machines, in addition to technological experience, there are also many aspects such as hardware industrial control, channel supply, SaaS management, logistics and so on.　　 However, apart from Ganlai Technology, there is no other top enterprise in China that can truly achieve omni-channel transformation. In Ganlai Technology's 'smart vending machine' model, it uses AI artificial intelligence for central big data control. On the one hand, it monitors the internal industrial control system, category management system, and sales system, and on the other hand, it creates an open experience portal. , It can not only access mobile payment, face recognition payment, but also carry AI voice and visual interaction. In the field of vending machines, Ganlai Technology is undoubtedly playing the role of an omni-channel enabler. Third, user market consumption is stratified, and quality is still the biggest problem. In fact, it is not difficult to find that one of the main reasons for the development of unmanned shelves and unmanned stores is the quality of users, even if the unmanned mode is gradually shrinking to the commercial areas of first-tier cities. , It is still impossible to avoid petty theft, and for the normal commodity profits that are not high, the loss caused by cargo damage will greatly affect the development of this industry. This is why the unmanned shelves closed down and the unmanned stores slowed down. One of the main reasons. For vending machines with metal casings, the damage rate is relatively low, but it is hard to escape the devastating blow caused by equipment damage. Especially in outdoor public places, they will inevitably encounter damage such as malicious smashing, and people often only I want to steal the goods, but the value of the goods is far less valuable than the equipment. u200bAt least, in the current domestic vending machine operation mode, the self-operated + franchise mode is basically the mainstay, and there are simple sales equipment. This is more suitable for small store operators to use as a 'refrigerator'. But the common point among them is still to operate around the central city. Perhaps one day in the future, after the quality of people is improved by the whole people, our lives will be more convenient to experience. Previous post: Talk about the past and present of unmanned vending machines