Take advantage of vending machine Dongfeng fresh food e-commerce to welcome innovation

Core reminder: Survival is still a heavy topic that fresh food e-commerce companies need to face, and offline has become an inevitable barrier for fresh food e-commerce companies. It can be said that fresh food e-commerce has never stopped its offline mode. As the times change and consumption patterns change, people's analysis of fresh food e-commerce models continues to be updated. In the traditional impression of many people, vending machines are used to sell mineral water and beverages. Fruits and vegetables are still bought in shopping malls and supermarkets. With the introduction of fresh intelligent terminals, vending machines have completely broken this traditional model, and can put fruits, vegetables, meat, poultry, eggs, ice cream, beverages, cold and hot foods in many daily life. The necessities of life greatly facilitate life. So with the help of vending machines, can fresh food e-commerce usher in a full-scale explosion in the future and become a real blue ocean? In the past two years, more and more businesses have set foot in fresh food e-commerce, competition is fierce, and profit margins are increasing. At the same time, with the spread of the layout, labor costs and distribution costs are both urgent problems that fresh food e-commerce companies need to solve. As the last blue ocean in the e-commerce industry, the fresh food e-commerce market is as large as 150 billion, and the industry has raised over 1 billion in total. As a result, fresh food e-commerce platforms that all want to get a share of the pie have used low prices as the driving force to grab market share. However, it is a pity that fresh food e-commerce companies are exchanging high costs for traffic. After exceeding the critical point of profitability, not only the profit margins are bleak, and many companies such as Young Caijun, Fresh Food Club, and Meiweiqiqi have closed down, but also Since 2011, after 7 years, the penetration rate of fresh food e-commerce is still less than 3%. Survival is still a heavy topic that fresh food e-commerce companies need to face, and offline has become an inevitable barrier for fresh food e-commerce companies. It can be said that fresh food e-commerce has never stopped its offline mode. To this end, some merchants hope to spread their sites through the small and more convenient sales model of fresh self-service vending machines, so as to realize that there are no fresh self-service convenience stores all over the city. Although the prospect of fresh food e-commerce with vending machines is huge, it is full of challenges on both sides of this broad road. If you want to eat this hard bone, fresh food e-commerce entrepreneurs still have a long way to go. . The above article is provided by the vending machine, please mark the reprint. Previous article: The vending machine is favored by the public.