Taiwanese enterprises deploy vending machines in the mainland to strengthen the sales value chain

A few days ago, some media broke that Unified Central Control will accelerate the deployment of vending machine business in the mainland. The capital expenditure of Uni-President will expand to RMB 1.3 billion to RMB 1.5 billion this year, of which about RMB 450 million will be invested in expanding the installation of vending machines, and intends to use this emerging channel to sell beverages and instant noodles. The estimated number of installed machines Break through the 10,000 Taiwan mark. This means that Uni-President will use vending machines to sell more beverages, instant noodles and other products to customers, looking for new growth points for performance. Due to the continuous downturn in the instant noodle market, the performance of the two giants, Uni-President and Master Kong, have been affected by this, and they have deployed in terms of product diversification and high-end. In recent years, as the consumption upgrade trend has intensified, the unified launch of the 'Tang Daren' series has been successful in the high-end instant noodle market; in addition, in terms of beverages, lemon tea, lactic acid bacteria drinks, bubble drinks, tomato juice and other products have been tested. The launch of new products is frequent. In public reports, President Luo Zhixian of Uni-President Enterprise Group repeatedly talked about his views on vending machines. He said that vending machines are in the form of unmanned stores. China Uni-President has already started to deploy in this market. Currently, there are about 6000 units. Compared with other large companies with more than 10,000 units at every turn, the scale at this stage is not very large, but there are still many tricks that can be played in the future. Uni-Control is deploying and operating the vending machine business in the mainland, and it is still in the stage of testing the water temperature. In terms of model, it will pay more attention to consumer experience and combine big data technology. For example, it cooperates with Alipay to launch the infinite treasure box vending machine and install vending machines in Tmall stores. Through the interaction between the vending machine system and consumers, we can further grasp the consumers' preferences and loyalty to the products, strengthen the sales value chain and promote consumption upgrades, so as to achieve the purpose of enhancing brand value. As early as 2015, Nongfu Spring began to enter the vending machine market. It is reported that as of the end of August 2015, the scale of Nongfu Spring’s vending machines has exceeded 5,000 units, and its goal is to put a total of 30,000 units by the end of 2016. Wahaha, on the other hand, established Zongsheng Intelligent Technology Co., Ltd. to specialize in the layout of vending machines. It plans to invest 2 billion and deploy 100,000 vending machines. As a professional manufacturer of vending machines in China, Guangdong Commercial Equipment Co., Ltd. has always adhered to the actual market demand and customized product customization as its equipment research and development orientation. It is committed to innovative research and development in the field of vending machines, and customized and quantity for the majority of operators. By producing various styles of vending machines, we will wholeheartedly assist the development of China's self-service vending industry and support the development and growth of operator customers. The above information is shared by the vending machines and reprinted, please mark the previous post: Breakfast vending machines help the intelligent operation of the service industry, the prospects are promising