Is vending machine a good business? Today, if you are determined to pick up the phone and call the relevant vending machine brand vendor, after some inquiries, if the other party is a slightly responsible company, then you will most likely hear The following suggestions, for example, will ask you if you have a suitable spot, and suggest that it is best to put the machine in special scenes such as hospitals, factories, schools, airports, etc. There is no doubt that these places are indeed profitable. According to the author’s research, according to the data from Guangzhou, the average daily sales of a certain brand of vending machines arranged in the above scenes can even reach 2,000 yuan, which is almost comparable to the high-quality traditional convenience store scenes. The advantages of vending machines can be easily revealed. But scenes are scarce. Behind these special scenes, there are often expensive admission fees, and how to enter is actually not a simple matter.　　 Another reality is that in many scenarios, the average daily sales of vending machines are essentially only about 100 yuan. This not only reveals that many operators have no experience in point selection, but it can also be found that at least today, the vending machine is a retail terminal that is highly dependent on the scene.　　 There was a prediction that by 2020, there will be 1.38 million vending machines in China, basically catching up with the holdings in the US market, and the monthly sales of a single vending machine will reach 6,000 yuan. Another data is that in 2015, there were only 180,000 domestic vending machines. When people saw the unlimited opportunities, they did not form the consumption habits of the corresponding scene in China. This is actually an indisputable fact.　　 A vending machine in ten steps is not an exaggeration to describe Japan now. In 2016, there were 4.94 million vending machines in Japan. Behind the high penetration rate means high maturity, the market is becoming more and more mature, and the reliance on the scene is getting lower and lower. In the context of intelligence, whether there will be more breakthroughs in the business of vending machines has become a common concern for everyone.　　 At this stage, it does not seem to be too much to say that most domestic enterprises are in a stage of crossing the river by feeling the stones. Due to the high cost characteristics of vending machines, the space for subtracting costs is very limited, and selling machines alone does not actually have much room for imagination. When the degree of intelligence is getting higher and higher, people's habits change little by little. Whether the vending machine can break through the scene limitation and reopen more high-quality points becomes the homework that many brands are doing.　　 What kind of business is vending machine? It is almost commonplace in the industry to use vending machines for standard convenience stores, but judging from past performance, this comparison is somewhat reluctant. In the past, the most suitable category to meet immediate needs was beverages. However, as people's income levels increase, coupled with changes in the consumption concepts of the new generation of consumers, people's immediate needs may be more than just drinks. The business of the beverage machine is stable and risk-free, which in turn limits the imagination of the industry's scenes, and the richness of the categories is not complete, and the scenes covered are too limited. Some people may even question whether such a business is established.　　 Looking at it now, although the business of unmanned shelves has not been established, from another perspective, it has given vending machines a good inspiration. When people's demand for instant consumption is getting higher and higher, can vending machines get closer and closer to people? So in the past year, we have seen more and more office scenes appearing in vending machines . In this scenario, the traditional beverage machine is actually not a very good solution. The spring machine and the crawler machine are temporarily difficult to integrate organically in the category coverage. The inability to cover the category perfectly is one aspect, and the floor area is another. On the one hand, many companies later applied machine vision technology to produce visual cabinets, which seemed to fit this scene naturally.　　 Getting closer to people is one of the logics, and whether hot spots can be formed spontaneously is another logic. Observing the traditional market, we will find such an interesting phenomenon. In the beginning, the location of the shops is to live next to people. Wherever there are more people, the business is better, and the corresponding rent is also higher. However, in recent years, there has been a play that does not follow the routine. Many Internet celebrity shops often choose addresses that are not crowded. In the past, addresses were strongly related to traffic. Nowadays, information and traffic have become more and more closely related. Whether it can capture people's attention and attract more consumers has become more and more important.　　 So you will find that at the Tmall Golden Makeup Awards, Tmall also started a jewelry machine. From time to time, you can also see that many gift box machines have begun to appear frequently in major shopping malls. Fortunately, when people buy a product, they may also be able to buy a surprise. No? For the new generation of consumers, obtaining material satisfaction has become increasingly sparse and commonplace, while mental stimulation has begun to become scarce.　　 Consumers in the new era no longer only pay attention to commodity prices, but pursue a series of personalized and high-quality products. At the same time, their willingness to share and socialize has become stronger. The business of vending machines has been around for a hundred years, but drastic changes may have taken place now. Under the wave of smart and retail transformation, vending machines still seem to be a good business. Perhaps every person'owns' a few vending machines. It is difficult for the scene to appear on the soil of China for the time being, but a smart robot can serve several consumers, and it becomes expectable.　　 This article is organized by a vending machine, and the views in this article do not represent the views of this site. 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With the advent of the new retail era, the upgrading of traditional retail models is imminent. A few days ago, there are rumors that Want Want Group has established a vending machine operation center and plans to launch thousands of vending machines this year. This is most likely due to the fact that companies are tapping new sales channels to seek growth in the context of the sudden increase in sales pressure from traditional channels. It is understood that Wangwang smart vending machines are expected to expand thousands of machines across the country this year, including transportation hubs, hospitals, schools, amusement theater scenic spots, and factory parks. In the display of goods lanes, 80% of the products in the vending machines are Want Want hot-selling products, and 20% can choose Want Want to promote new products. The product prices are set by the Want Want Group's vending machine operation center for different scenarios. Currently, mainstream payment methods such as WeChat, Alipay, and cash are supported, and other third-party payments are being opened. For Want Want, whose revenue and net profit are underperforming and its performance is declining, smart vending machines seem to be a new channel that can attract young consumers. According to Want Want China's 2017 third quarter performance report, in the first three quarters of 2017, Want Want achieved revenue of 13.585 billion yuan, a year-on-year decrease of 1.1%, and the company’s equity holders’ profit attributable to equity holders was 2.02 billion yuan, a year-on-year decrease of 13.8. %, the gross profit margin was 44.1%, down 3.7% from the same period last year. In addition, from the perspective of categories, Want Want China's various categories of business declined across the board. Because the income structure of vending machines includes goods sales, traffic conversion, franchise fees, etc., they can quickly enter the 'new retail' business, and therefore become a sales channel favored by food companies. In addition to Want Want, many companies have already begun to deploy. In 2015, the brand companies headed by Nongfu Spring were the first to start their efforts and take the lead in deploying nationwide; Wahaha last year had an offline plan of 'shoping 100,000 vending machines in three years and 1 million vending machines in ten yearsFor 2 billion yuan. If the layout is successful, it can bring certain revenue to the company while reducing dependence on traditional channels. At the same time, companies will also face cost pressures caused by the point rent of vending machines, operating personnel and equipment depreciation. As a 'specialized and special new' enterprise in Guangdong Province, it has long been committed to the research and development and production of vending machines. It has a number of invention patents, utility model patents and software copyrights. The company keeps up with the changes of the times and market needs to provide operators and customers in different industries. All kinds of high-quality and cost-effective self-service vending equipment. The above information is provided by vending machine manufacturers. Please mark the reprint. Previous post: The UK launched the world's first vending machine for charity

Dongguan vending machine manufacturers now have many people operating vending machines, and beginners may be confused in terms of operation. Because the quality of vending machine sales depends on how the operators operate. Although there are many people who do not know how the vending machine business develops, people in the industry say that locations, equipment, and sales items are important factors that affect the vending machine business. So how should a novice manage a good vending machine? 1. Choosing the right equipment The beverage and snack vending machine plays a key role in the sales process, so the choice of equipment must be cautious. As a tool for making money, its quality and after-sales are very important. When buying, never choose equipment with too low a price. The beverage and snack vending machine developed by our company is a cost-effective, high-tech automatic vending machine. The manufacturer is responsible for all after-sales work and can provide entrepreneurs with a variety of cooperation models. It is a very good purchase and lease option. 2. The choice of goods. As an offline retail terminal, the vending machine covers a relatively limited range, and it digests the nearby market, so it is necessary to pay great attention to the repeat purchase rate. Therefore, the choice of goods for sale is more drinks and snacks. , Fruits and vegetables, boxed lunches and other daily fast-moving consumer goods. Of course, entrepreneurs can also choose more suitable products based on their actual situation. To achieve profit expansion, you need to increase revenue and reduce costs. 3. It is very important to know the location of the vending machine. More reasonable placements are generally in schools, hospitals, airports, stations, etc., stadiums, residential areas, commercial streets, and office buildings are also very effective. The principle is to choose places with many people, relatively closed spaces, and low competition. 4. Pay attention to advertising. Vending machines must also pay attention to advertising, because the display advertising revenue is actually very large and the profit is also very considerable. To achieve these aspects, the profit of vending machines is very easy. 5. Using background data to analyze the vending machine has long been intelligent and can be remotely managed to monitor the sales and status of the equipment in real time. Operators can download data reports for analysis on a regular basis, because sales and profits are not always proportional. Commodities need to be distributed reasonably based on data. The above of Dongguan vending machine manufacturers is an introduction on how to operate vending machines for novices. I hope it will be helpful to everyone. The profit model of beverage and snack vending machines is actually very simple, and the direct one is to do retail. Like a convenience store, the difference is earned, but the delivery is much more flexible than traditional convenience stores, and it will be much more convenient to operate. That's it for this time, see you next time. Previous: Guangdong lattice machine manufacturers: What should operators pay attention to when choosing vending machines? Next: Dongguan vending machine manufacturers: What are the preparations for operating vending machines?