Store large quantities of collapse, why the vending machine is not affected by electrical business impact?

Everyone knows as the rise of electric business entity shop is more and more bad, but it seems that the vending machine, instead of being affected by any development is getting better and better, this is because the vending machine has many advantages. 1, timeliness, convenience there is electricity cannot be comparable, the vending machine closer to consumers, can live to see the appearance of the goods, pay can get the goods, immediately after the shopping experience is much better than pure electricity network operators shop. In addition, according to international experience as a country per capita GDP reached around $10000 when the vending machine industry breaking point. Now the economic level of domestic cities have as many as 40, involves the consumer groups of more than 400 million people, has a market. Near the consumer daily life more convenient and retail channels, is the weapon against electricity, the future will be to develop. 2, offline traffic, electricity companies into the foot no retail in addition to the above said the timeliness and convenience of the vending machine and many other advantages. Range of precision, covering relatively fixed group consumption, most of the vending machine to open in the consumer within a radius of daily life, layout in the office, community, and other fixed crowd scenes, according to the living habits of the groups, flexible deployment of core category, to meet the demand of consumer cyclical. High frequency of consumption after purchase rate is high, in the vending machine within range of consumers, the average weekly consumption 3 - to store 4 times. From order to a guest: before the mobile payment not popularized, offline consumption data and consumers are disjointed, don't know who the user is, don't know the user's consumption preference, extremely difficult to depth operation users, improve conversion rate. With the popularization of mobile payment, makes the offline change from order to a guest consumption. Business through offline mobile payment, get the user ID and location information. Future consumers' online and offline consumption records, all get through after the formation of large data, single user portrait will be rich enough, can greatly improve the user through the analysis of the large data conversion rate of consumption, online and off-line data huge value in the future. While offline traffic entrance, high-frequency trading, fixed, large data, closer to the user demand is precisely the characteristics of electricity is most needed. Online and offline channels fusion will produce more value in the future, so we see the electricity giant big push into the vending cheng jing. 3, O2O mode of electricity + the vending machine offline online mobile payment will keep every client every single detail trading information, contain the user ID, location, scene, records of consumption, consumption preference, etc. , can through the background analysis of the consumption data attributes, offline the vending machine was optimized according to the data inside commodity categories, achieve accurate coverage, thus enhances the conversion and sales. Offline online can be organic union, such as online events can allow customers to offline the vending machine to receive or buy a particular commodity. Electricity an offline more choices and improve overall shopping experience, offline can be a powerful supplement of online. Easy touch technology in domestic power vending machine research and development production base, has a number of national invention patents, to support research and development, OEM, mass customization, and wholesale and retail!