Starting from the consumer demand - Open the right way to the vending machine operation

As everybody knows, vending machines in Japan origin, spread into China is ten years, but rapid development at the same time, also let a lot of people in the mind to form such a concept: mention the vending machine, basically flash in my mind are those drinks vending machine. So, why is there such a problem? Want to know, on the basis of different commodity sale, vending machines can be divided into fresh fruits and vegetables vending machines, vending machines, daily necessities and drinks vending machine, and so on, which drinks vending machines in Japan after decades of evolution, the vast majority of terminal shop concentrated in the hands of beverage company, because beverage company itself has a natural channel advantage and price advantage, making the original channels operating businesses into professional service-oriented businesses. Because vending machine capacity is too little, and the actual purchase frequency is highest in the scene drinks, many merchants in order to improve the efficiency, in terms of selected product will choose some drinks. Increase as the number of convenience stores, Japan becomes just selling drinks vending machine machine. Actually the situation for the vending machine the whole industry development, is not a good thing. The essence of the vending machine is a convenient convenient of all kinds of people buy the goods that oneself like, is not just a category! Traditional Japanese drinks vending machine for various reasons is deeply rooted in the local, but it is not suitable for the domestic vending machine market. At home to get to the good development, the right to open the way it should be: consumer demand, fully mining category diversification is the direction of the development of the vending machine. According to the survey, the intelligent container there is no reference to drink machines, but mainly snacks integrated machine. Domestic consumer demand for more and more diversified, more widespread demand for products, a lot of chain stores popular goods is concentrated in 30% of the category, so why convenience store does not get rid of these bad to sell goods? In fact this is the embodiment of the consumer interest, chain retail brand is greater than that of drink machines attribute! Since Japanese vending machine market, many vending vendors would start defined vending machine shop, as far as possible to provide more rich goods, mining more consumer demand, try to use a variety of goods to please consumers, so not just to the drainage plays a big role, can meet the diverse needs of the consumers, increase consumer sticky!