Six tips to increase the profitability of vending machines

The same point, the same vending machine, but the results of operations are quite different. Why? What can we do to achieve the 'integration of cargo and aircraft' and achieve the effect of getting twice the result with half the effort? Today I have collected some 'secret books' scattered across the rivers and lakes for everyone, for reference only, I hope you like them. Packaging specifications: Each gun has its own caliber of ammunition. If you compare the vending machine to a gun, then different vending machines must be equipped with different products to play its role. Therefore, the operation of the vending machine is the most important product. , And the selection of products mainly depends on the packaging specifications. At present, the main packaging forms of goods in vending machines are boxed, bagged, canned, bottled, customized packaging, non-standard packaging, etc. Corresponding to different packaging, each product has its own size and weight. Therefore, the core of product selection is to choose products that meet the characteristics of their own equipment and cargo channels. If you choose the wrong one, congratulations, your business will suffer'ten thousand points of harm'. It is like on the battlefield that soldiers suffer from bombing or misfire because of the wrong caliber of the bullet. Channels: Channel economics refers to observing the laying and sales of this product in other channels in the market. The main channels that generally need to be paid attention to include super-commerce/convenience, e-commerce, unmanned retail (vending machines, unmanned stores, smart containers), etc. Shipping method: The shipping method is also very important for the selection of products. If the product does not match the shipping method, it will be jammed, faulty, and the product will be broken. For example, goods packaged in glass must not choose the drop-down shipping method. At present, the main shipping methods of reflex vending machines mainly include drop and slide type, pallet lift type, manipulator grab type, self-pickup type, etc. Storage management: Storage management mainly refers to the selection of products not only to consider whether the product meets the equipment, but also to pay attention to the difficulty of daily storage management of the product. If there is no refrigerated storage capacity, it is not suitable to select commodities that require refrigeration to operate. Generally speaking, storage management should pay attention to the storage method (low temperature, normal temperature, protection from light, etc.), shelf life, purchase cycle and so on. Commodity display: Display is one of the important factors affecting sales of equipment. When selecting products, we must fully consider the issue of later display. Past research data shows that under the same conditions, the sales of well-displayed equipment is more than 20% higher than that of poorly displayed equipment. At present, the main factors affecting the display are the display method (window display, screen display, window display, etc.), the number of displays, and the structure of the cargo lane. The structure of the smart container is relatively special, and the display tends to be more traditional freezer display methods. Commodity back-end management: Commodity entering the equipment is only the first step. In fact, the product selection work runs through the entire operational business chain, so the subsequent commodity back-office management is also very important. The key indicators that need to be paid attention to are: single product channel contribution rate, sales ranking, gross profit margin, incidental business income (advertising, etc.) and so on. The work of product selection and efficiency improvement is a continuous work and has continuity. On the basis of rigorous data analysis, operation and management personnel should fully explore the sales value of products, maximize the contribution rate of products, and achieve the goal of maximizing revenue!